June 30, 2008
-- Home Shop 18 (www.homeshop18.com)
, the 24-hour home shopping channel from the house of Network 18, has inked partnership with Love Story 2050 and Cartoon Network Enterprise (CNE) to sell merchandise from the movie.
HomeShop18 will air a special half-hour show for all its viewers which will provide details on the merchandise. And the channel has also opted for free home delivery of the merchandise.
The range of merchandise that HomeShop18 will sell from the movie includes actress Priyanka Chopra's teddy robot Boo; Chotu, a robot actor; and Bed Sheet Combo which has digital prints of the image of the lead actors Priyanka Chopra and Harman Baweja against the futuristic look of Mumbai in 2050.
Sundeep Malhotra, CEO, HomeShop18, said, "HomeShop18's association with this landmark movie, Love Story 2050, is the next big step for the film industry's long term plan towards movie merchandising."
"We take the merchandise to millions of eyeballs and support it with an integrated payment and distribution system with a reach of 2000 cities. Both Carton Network Enterprise and HomeShop18 (www.homeshop18.com)
are very confident of this partnership's success." added Malhotra.