Mayonnaise & Salad Dressing Production in the US

June 26, 2008 - PRLog -- Product innovation- the way of the future

The mayonnaise and salad dressing industry has matured in an environment that has supported US based operators with medium regulation. Brand recognition and establishing brand loyalty is the key; with new entrants to the industry faced with the challenge of establishing recognition and loyalty for their product. Medium-term growth in this industry will be reliant upon product innovation as consumers increasingly try a variety of foods that are not part of their traditional diets. The cream of this industry's crop would also be wise to respond to the increasing interest in natural and organic products.
This is the replacement for November 2007 edition of Mayonnaise & Salad Dressing Production in the US report.

Industry Market Research Synopsis

This Industry Market Research report provides a detailed analysis of the Mayonnaise & Salad Dressing Production in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

The US Seasoning and Dressing Manufacturing industry buys a plethora of ingredients like starch, sugar, salt, vegetables and their extracts, whey powders, thickeners, food acids, mustard, grains and beans etc. from manufacturers and wholesalers and blends them into products such as mayonnaise and dressings, spices, extracts and dry food mixes. These are packaged in glass and plastic jars, flexible plastic and foil-coated paper acquired from manufacturers and then sold to grocery wholesalers and retailers, other food product manufacturers and the foodservice industry. This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing dressings and sauces, such as mayonnaise, salad dressing, vinegar, mustard, horseradish, soy sauce, tarter sauce, Worcestershire sauce, and other prepared sauces (except tomato-based and gravies); (2) manufacturing spices, table salt, seasoning, and flavoring extracts (except coffee and meat), and natural food colorings; and (3) manufacturing dry mix food preparations, such as salad dressing mixes, gravy and sauce mixes, frosting mixes, and other dry mix preparations.

Report Contents

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.

The Industry Conditions chapter covers the following: Barriers to Entry, Taxation, Industry Assistance, Regulation and Deregulation, Cost Structure, Capital and Labor Intensity, Technology and Systems, Industry Volatility and Globalization. The Barriers to Entry section outlines factors that can prevent a new company from entering this industry and also gives an indication of the extent to which this occurs. The Taxation section details all kinds of taxation that are specific or are particularly important to this industry, including taxation concessions. The Industry Assistance section refers to any government and/or other measures designed to improve the performance of this industry. The Regulation and Deregulation section details any applicable regulation and/or deregulation to this industry. The Cost Structure section details the average costs for a company operating in this industry as a percentage of total revenue. The Capital and Labor Intensity section provides a guide to the amount of capital used in production/providing a service compared to the amount of labor in the total mix of inputs. The Technology and Systems section acknowledges the latest technology and/or systems available to this industry within the country. Technology refers to machinery and equipment and systems refers to methods of production that enable better and more efficient production. The Industry Volatility section refers to the year on year fluctuations which occur in industry output. The Globalization section gives an indication of the extent to which the industry is global based on factors such as the level of foreign ownership, the proportion of demand accounted for by foreign operators and the volume of production conducted in other countries.

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