First Orange County Aston Martin Dealer Franchise to Open Doors

June 25, 2008 - PRLog -- NEWPORT BEACH, CA – Pendragon North America announced today that their new Aston Martin dealership in Newport Beach will launch a special unveiling event. To celebrate both the formal opening of the facility and the launch of the much anticipated Aston Martin DBS sports car model, the dealership is hosting an exclusive event for its high-profile clientele.

“Orange County is recognized for its beautiful coastal communities, its thriving corporate landscape, and its affluent demographic. No other community that I can think of is better positioned for this elite brand,” said James Peacock, General Manager of Aston Martin Newport Beach.  Being the only official Aston Martin dealer franchise, the dealership is poised for success in delivering top-quality service and products that the Aston Martin brand is known for.

Sponsors for the evening include Bang & Olufsen (www.bang-olufsen.com), Traditional Jewelers (www.traditionaljewelers.com), and Hope Wine (www.hopewine.com).  Scheduled to commence the event with a speech is Julian Jenkins, VP of Aston Martin North America. “The presence of key Aston Martin figures is a testament of their support and growing relationship so we can continue to provide the best service to our clients,” added Peacock.

In the main spotlight is the all new 2009 Aston Martin DBS. One of the years most anticipated vehicle, the DBS delivers the performance and style expected from the luxury line. “The DBS is Aston Martin’s flagship model and is the ultimate expression of Aston Martin’s engineering and technical ability. Closely related to its sibling DBR9 and DBRS9 race cars, the DBS represents the very essence of Aston Martin's sporting heritage, over 90 years of success on road and track distilled into a high performance sports car.” stated Francesca Best, Marketing Manager of Aston Martin North America.



ABOUT PENDRAGON NORTH AMERICA
Pendragon PLC is the largest independent operator of franchised motor car dealerships in the UK, operating nearly 400 franchises. In 2000, Pendragon expanded business to North America now consisting of 6 locations in Southern California which operate franchises for Jaguar, Land Rover, Aston Martin, and Saturn. Headquartered in Mission Viejo, California, the company culture focuses on luxury brands and stronger relationships with fewer manufacturers.  Aston Martin of Newport Beach marks their most recent development and can be found at www.amofoc.com .

ABOUT ASTON MARTIN NORTH AMERICA

One of the world’s leading sports car manufacturers, Aston Martin has been developing some of the most prestigious vehicles to date. Founded in 1914 by Lionel Martin and Robert Bamford, the company has a fast-expanding dealership network representing countries around the world.  With its current line of performance automobiles, the company plans to develop the Aston Martin brand throughout the United States. For more information, go to www.astonmartin.com

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