New Porsche for Sale Site to Advertise in in Excellence Magazine

The Performance Car Market model is to extend the reach of Porsche for sale listings beyond the usual channels of exposure. As part of our efforts to bring buyers to see listings on our web site, we have started advertising in Excellence magazine.
By: Performance Car Market - Sell Your Used Porsche
 
 
June 21, 2008 - PRLog -- The Performance Car Market model is to extend the reach of Porsche for sale listings beyond the usual channels of exposure. As part of our efforts to bring buyers to see listings on our web site, we have started an advertising campaign in Excellence: The Magazine About Porsche.

The advertisement is a bold well placed ad that will run monthly through the year. The ad contains a bold statement of Sell Your Porsche and Find Your Porsche. The ad is positioned in the marketplace section of the magazine.

The magazine web site states: “Excellence is the ultimate for the Porsche fanatic. Our readers don't just peruse each issue but study and absorb the advertising along with the editorial. Excellence caters to this hard-core enthusiast by presenting editorial material with a strong technical orientation in addition to columns dealing with specific technical problems.”

“Our reader is a hands-on enthusiast who is dedicated to his Porsche and is interested in products that enhance his car both cosmetically and mechanically. This reader considers the advertising as a vital part of the magazine as 86% of our subscribers indicate they review the ads in each issue.”

“When surveyed about the possibility to reduce the quantity of advertising our readers overwhelmingly approved the high ad content indicating that it was an important element of the magazine.”

“Because the content of Excellence is so focused, each reader is a potential buyer for your Porsche-related products. The ability and inclination to buy is a positive factor. The median income of our readers is over $100,000 and 73% of them have graduated from college. Not only will your ad get strong current exposure but the message of your ad will endure- over 90% of our subscribers save their copies of Excellence for future reference.”

Readers are often searching for Porsche cars for sale or are seeking ways to sell their Porsche. "Most people with a Porsche for sale are seeking as many avenues as possible to sell their Porsche" states advertising director Jay Tyler. "They are looking for a way to reach beyond the standard markets of used Porsche buyers and find ways to maximize the exposure for their used Porsche ad.” The Performance Car market does just this by advertising in Porsche Panorama (the Porsche Club of America magazine), advertising in Excellence Magazine, communicating directly with all Porsche Club of America regional chapters, sending our staff to attend such events as the Hershey Porsche swap meet (largest, Porsche only swap, buy and sell event in the US), the Porsche Parade in Charlotte NC (the largest gathering of Porsche enthusiasts and buyers in the US) and many other events.

We are also running through a search engine optimization process to get to the highest levels possible in search engines, running a Google AdWords Campaign and running multiple direct email advertising campaigns for Porsche for sale, to PCA regional executives and our own proprietary database of Porsche buyers and sellers.

Advertising in Excellence Magazine is just one of the many things we do to extend the reach of our exposure so that more people will see your Porsche for sale ad that in any other location.

Information on the Excellence Magazine can be found at: http://www.excellence-mag.com/

The Performance Car Market can be found at: http://www.performancecarmarket.com/

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We provide a new web site being launched at the Porsche Parade event. The site is designed to be Porsche focused and to attract Porsche buyers through an extensive program of national advertising, email marketing, search engine marketing and personalized promotion at many Porsche enthusiast events like the Porsche Parade.
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