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Follow on Google News | Latitude Group Relaunches Cobra Campaign Management ToolLatitude Group, the world’s largest and longest established digital marketing agency, specialising in PPC and SEO, unveils a major relaunch of its proprietary Cobra campaign management to ensure clients receive the best PPC management .
By: Latitude Group This investment allows Latitude to develop and enhance the analytical capabilities of Cobra, giving the company’s skilled staff greater insight into clients’ campaigns and allowing them to make better informed decisions to maximize campaign performance. “Latitude is committed to providing its customers with state-of-the- Since Cobra is a proprietary product, there are two key points to note. First, all the development work has been done based on customer requirements— Specific developments to the system include: • Updates to all interfaces with the search engines (Google, Yahoo!, MSN and MIVA) to improve the performance of the application as well as to ensure its relevance and value as the company continues to grow; • A new scalable, infrastructure to host the system and grow with the needs of clients’ campaigns; • New functionality to automate volume tasks — valuable staff time can instead be dedicated to campaign analysis rather than routine administrative tasks; • An expanded product feature set to provide better insight and analysis on the performance of search campaigns; • Improved customer reporting portal; • New interfaces to integrate Cobra with 3rd party applications. Cobra was key to the securing of Latitude’s Microsoft Gold partner status in 2006. About Latitude With offices in London and Cheshire and more than 100 employees, Latitude’s unrivalled digital marketing expertise enables its clients to win new customers, accelerate revenues and build their brands on the Internet. In 2008 Latitude has been nominated for two Revolution awards and shortlisted by Travolution as the Best Agency for SEO [http://www.latitudegroup.com/ Latitude Media Enquiries to: Joy Remuzzi PR & Events Manager Latitude Group T: +44 (0) 207 952 8033 M: +44 (0) 7791 915 429 Fax to Email: +44 (0) 870 868 3633 E: joy.remuzzi@ # # # About Latitude Group With offices in London and Cheshire and more than 100 employees, Latitude’s unrivalled digital marketing expertise enables its clients to win new customers, accelerate revenues and build their brands on the Internet. In 2008 Latitude has been nominated for two Revolution awards and shortlisted by Travolution as the Best Agency for SEO. Website: www.latitudegroup.com/ End
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