Life is More Than Fun and Games
June 17, 2008
-- The whole concept behind the brand 32 is surprisingly complex for a clothing line that is out to compete with brands such as Famous Stars and Straps and others that are leading the street wear scene among teens and young adults alike. "Simply stated pop culture in itself is shaped by the music that you and others listen to every single day. Musicians have the ability as well as the power to tell a story in less than 32 bars; that by itself is powerful enough to make or kill trends and even stir up a little controversy. We really hate when companies rob their loyal customers and fans by taking a simple design and slapping a huge price tag on it just because they can. This is the main reason why we are out to make innovative and culturally relevant apparel that won't completely run you into the poor house. So why let songs tell all the stories when a 32 shirt can tell it just as easily." Grant and his business partner Ray Penny have been working on 32 for over a year now to attempt to break into the overcrowded, watered down apparel industry and it has already proven quite successful for the two, with each tee selling out within less than a month with little to no advertising whatsoever. For the most part this burst in sales can be attributed to the time and though put into each and every tee design. Although there are only 2 tees available currently on their online store, you can get a good idea of how much work was put into each and every one of these designs. Their highly anticipated upcoming tee entitled "Life is More Than Fun and Games” has already gathered buzz from many people around the Houston area and should be a big hit when it goes on sale for $30 USD in late June. Currently the pair are getting ready to exhibit at DunkxChange when the event arrives in Houston on June the 21st. This event is based around the entire street wear culture as a whole and allows "sneaker heads” and die-hard street wear fans alike to buy, sell, and trade their coveted collections.
Overall this young man has already proven to many that he can design and hang with the rest of all the other clothing lines out there and this upcoming season should turn out for the very well for the pair as more and more designs hit their store. You can check out 32 online at http://www.32clothing.net