Echelon Capital Group and Red Rocks Capital LLC Form Strategic Alliance

June 3, 2008 - PRLog -- DENVER  – Echelon  Capital  Group  (Echelon),  a  multi‐strategy  boutique  asset  management  firm  offering  innovative  strategies  to  the  institutional  and  intermediary  markets,  announced  today  that  the  firm  has  formed  a  strategic  alliance  with  Red  Rocks  Capital  LLC  (Red  Rocks).  Through  the  new  agreement,  Echelon  will  provide  Red  Rocks  with  strategic  marketing  and  consulting  services  for  the  institutional  market.    
 
Based  in  Golden,  Colorado,  Red  Rocks  Capital  is  an  asset  management  firm  specializing  in  Listed  Private  Equity.  The  active  strategy  is  managed  by  the  founders,  Adam  Goldman  and  Mark  Sunderhuse,  who  have  50  years  of  combined  public  and  private  investment  experience.  The  two  founders  have  worked  for  nearly  five  years  developing  a  proprietary  database  to  identify  and  track  publicly  traded  private  equity  companies.  Red  Rocks  brings  to  market  the  first  U.S.‐based  Listed  Private  Equity  strategy,  comprised  of  30‐50  publicly  traded  private  equity  companies.  The  objective  of  the  strategy  is  to  provide  investors  with  a  diversified  portfolio  of  private  equity  investments  with  daily  valuation  and  daily  liquidity.  
 
“Plan  sponsors  have  long  recognized  the  advantages  of  including  private  equity  access  in  their  asset  allocation.  Unfortunately,  the  constraints  of  access  and  long  lock  up  periods  have  been  significant  challenges,”  says  Echelon  Chief  Executive  Officer  John  Zimmerman.  “The  Red  Rocks  Listed  Private  Equity  strategy  solves  those  problems  by  offering  private  equity  exposure  with  daily  valuation  and daily  liquidity.”  

“Echelon  has  tremendous  expertise  in  the  institutional  market,”  says  Red  Rocks  Co‐founder,  Adam  Goldman.  “With  a  distinguished  reputation  as  a  leader  in  taking  innovative  strategies  to  the  market,  the  company  has  built  a  tremendous  platform  for  growth.  We are excited to work together to expand our strategies.”    
 
“We  believe  that  we  will  continue  to  see  more  institutional  plans  increasing  their  exposure  to  private  equity  making  this  type  o  strategy  very  attractive  to  our  clients,”  says  Jack  Swift,  Chief  Operating  Officer,  Echelon  Capital  Group.  “We  feel  that  Red  Rocks  has  a  unique  and  differentiated  product  that  offers  clients  a  less  correlated  investment  solution  for  thir  portfolio.”  
 
 
About Echelon Capital Group  
Echelon  Capital  Group  is  a  multi‐strategy  boutique  asset  management  firm  based  in  Denver,  CO.  Echelon  seeks  to  establish  long  term  partnerships  with  asset  management  firms,  either  through  minority  or  majority  ownership  or  through  establishing  a  strategic  alliance.  As  part  of  the  partnership,  Echelon  provides  marketing  strategy,  product  positioning,  sales  and  client  service  support,  and  capital  while  providing  client  solutions  through  unique  and  innovative  strategies.  The  firm  was  founded  in  2007  by  experienced  institutional  executives,  John  W.  Zimmerman  and  Jack  C.  Swift, and with seed capital from Kemmons Wilson Companies.  For more information about Echelon, visit www.echeloncapitalgroup.com.  
 
About Red Rocks Capital LLC  
Red  Rocks  Capital  LLC  is  a  registered  investment  advisor  based  in  Golden,  CO.  Founded  in  2003,  Red  Rocks  Capital  develops  and  manages  unique  and  differentiated  active  and  passive  Listed  Private  Equity  strategies  for  the  institutional  and  intermediary  marketplace.  The  firm  was  founded  by  Adam  Goldman  and  Mark  Sunderhuse,  who  have  over  50  years  of  extensive  investment  experience  in  both  public  and  private  equity,  having  managed  in  excess  of  $4  billion.  For more information about Red Rocks, visit www.lpefund.com.

Website: www.echeloncapitalgroup.com/