Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Internet Radio Networks Revolutionize BroadcastingInternet Broadcasting Group Announces Network Lineup
Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. “For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates,” “We really think this is going to revolutionize radio,” explains Internet Broadcasting Group vice president Mark Lassoff, “Instead of advertising in a competitive environment, advertisers will become content producers and create programming that delivers their brand message.” It’s no secret that commercial radio revenues are slumping. According to the Radio Advertising Bureau radio station revenues were down 8% in March 2008 alone. Internet radio provides a much less costly programming model. Unlike traditional terrestrial radio, internet radio stations require no licensing and no expensive broadcasting towers or other equipment. “Getting an FCC broadcast license alone can cost over a million dollars,” explains Narag. In addition to JuiceBox, Internet Broadcasting Group is launching Nerd Radio which is designed to appeal to tech workers with programming about computers, electronics and video games. Other networks include a business and financial programming network, fashion and lifestyle radio and two separate religious networks with programming appealing to Christians and Jews. “As more and more media is delivered via the internet, you’re going to see online radio networks grow and become important channels for advertising and marketing,” states Lassoff. The Internet Broadcasting Group will launch its first radio stations on June 1, 2008. About Internet Broadcasting Group Internet Broadcasting Group provides high-quality technology and programming to clients, assisting them with online brand communications. Internet Broadcasting Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest IT services firm in Central Texas. MEDIA CONTACT: Mark Lassoff Internet Broadcasting Group (512) 485-9505 mlassoff@nlimediagroup.com www.internetbroadcastinggroup.com End
|
|