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Snugfits™ Debuts Modern Collection of Cool Baby Tees and Onesies
Snugfits™ online boutique serves up gourmet onesies, tees and clothing accessories for preemies through toddlers and gives back to a charity near and dear to the founder's heart.
By: Sara Reider / Snugfits Inc
“The dream of opening Snugfits™ began shortly after the birth of my first son, Gavin,” states Reider. “My design philosophy is all about simplicity and modernism. It encompasses strong statements that are tastefully edgy, hopelessly cute, downright hilarious and even a little controversial. There is something for everyone."
What sets Reider apart is that her merchandise can't be bought at the local Wal-Mart or Target. With more than 250 designs that express meaningful thoughts and entertaining messages, she offers more designs and color options than any brick and mortar retailer could stock. Snugfits™ meets the needs of a growing number of parents, grandparents, aunts, uncles and friends of the family who are looking for unique apparel that expresses the personality of the special children in their lives. In developing her business and contemporary, well designed products, Reider subscribes to the concepts of Gordon Segal, the founder of Crate & Barrel: "...because there are fewer different stores and more homogeneity in retail today, uniqueness is more highly prized. If you can develop a unique design—something visually or mechanically clever, or something beautiful—you have greater opportunity..."
Snugfits™ are made from 100% cotton that has been pre-washed for minimal shrinkage. No harmful stain resistant or flame retardant chemicals are used. Some design examples are “I am the future,” “still breastfeeding,”
In addition to clean, contemporary fashion, Snugfits™ aims to provide support to new parents. Reider, along with husband Brett, has created her own parenting blog - designed to share down to earth thoughts, tips and stories…anything having to do with being a parent.
Making much more than a fashion statement, Reider plans to “give back, literally”. 10% of all proceeds from Snugfits™ are donated to Surfers Healing, a foundation near and dear to Reider's heart. Her oldest son, Gavin, has been diagnosed with Autism, a lifelong neurological disorder that impairs normal functioning of the brain, impacting development in the areas of social interaction and communication skills. "We started enrolling in the Surfers Healing camps when he was 2 years old." shares Reider. "The camps are free to families who want to participate. Parents congregate to cheer each other's children on and unite over this challenging diagnosis. The children are offered sensory relief and calmness on the water, along with a sense of pride and accomplishment on the surf board. It's a magical day of healing for everyone involved."
Snugfits™ can be found in several boutiques across the U.S. and Canada, or by visiting the company's website at www.snugfits.com. Priced at $20.00 with free shipping in the USA, the onesies and baby tees are perfect for a baby shower, birthday or holiday gift and can be gift wrapped in a reusable organza drawstring bag upon request. Wholesale inquiries are welcome. Further information about Snugfits™ baby apparel may be obtained by making contact through the website or by calling (910) 447-0120.
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Snugfits™ serves up gourmet onesies, lap tees, baby clothes, baby shower gifts and accessories for preemies, newborns, infants, babies and toddlers. Contemporary styles with witty designs in several color combinations. Exceptional customer service and free shipping in the USA!