Germany’s Next Topmodel wears the scent of LR

LR Health & Beauty Systems is an official supplier to “Germany’s Next Topmodel”, the German counterpart to “America’s Next Top Model” with Tyra Banks.
May 21, 2008 - PRLog -- The new face of Heidi Klum’s casting show can look forward to winning a EUR 100,000 prize and their own perfume.

An entire nation is on the edge of their seats: who will be Germany’s Next Topmodel? Only three weeks until the exciting finale. But one thing is already certain today: the winner will receive a EUR 100,000 prize from LR Health & Beauty Systems and her own perfume. For this purpose, the cosmetics group from Germany has already developed various perfume variations: “After all, the perfume should match the model”, explains Verena Kramer, Marketing Director of LR.

But there’s one thing in which all prototypes resemble each other: “We are featuring the currently popular trend of modern interpretations of white blossoms. Up until recently, white blossoms were associated more with older and heavier scents. We are redefining the theme to make it younger and fresher”. The heart note is characterised by the flattering delicateness of rose and the trendy white blossoms of jasmine. The base note is dominated by amber and musk. The necessary essence of oak moss gives the scent a hint of sex appeal. Every woman who in future wears this perfume is guaranteed to feel like she is on the catwalk.

The bottle is regarded as particularly special: “It should be just as trendy as the models themselves”. The inside back of the bottle is printed so that logo, silhouette and signature of “Germany’s Next Topmodel” subtly shine through – as multi-facetted as the winner herself!

On 5 June, on the occasion of the grand finale of “Germany’s Next Topmodel” on TV’s Pro7, the new Topmodel perfume will be presented by the jury to the winner. And it is only then that LR Health & Beauty Systems will launch series production. For the company this means maximum flexibility. And for the employees a great deal of commitment: “We’re all very excited about the grand finale and everybody is ready to go”, explains LR Production Manager Jürgen Siebert. After all, before this time, nobody will know who will be dubbed “Germany’s Next Topmodel”.

You can find further information on LR Health & Beauty Systems at

Press contact:
LR Health & Beauty Systems GmbH
Public Relations
Maria Brinkmann
Kruppstraße 55
59227 Ahlen
Tel:   +49 2382 7060-570
Fax:   +49 2382 7060-179
Mobile:   +49 (0)171 3379224

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LR Health & Beauty Systems GmbH is the biggest German network company in the sectors of health and beauty. Its “made in Germany” products are characterised by premium quality. The products are sold via a worldwide structured distribution of currently 250,000 independent partners in 30 countries – including France, Greece, Australia and the Philippines.

LR made a name for itself with high-quality nutrition products such as aloe vera and colostrum, but above all with its celebrity perfumes. Stars such as Christina Aguilera, top model Heidi Klum and singer Sarah Connor, tennis legend Boris Becker, Formula 1 pilot Michael Schumacher and Hollywood actor Ralf Moeller have developed their own scent and cosmetic range in cooperation with LR.

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