Sallie Burnett Elected to Rocky Mountain Direct Marketing Association Board

The Rocky Mountain Direct Marketing Association (RMDMA) has elected Sallie Burnett, the president and chief executive officer of Customer Insight Group, to serve on the board.
 
May 13, 2008 - PRLog -- Sallie Burnett, the president and chief executive officer of Customer Insight Group, Inc., has been elected to the board of The Rocky Mountain Direct Marketing Association (RMDMA) has elected Sallie Burnett, the president and chief executive officer of Customer Insight Group, to their board. Customer Insight Group, Inc. is a strategic marketing company that helps companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs.

Mrs. Burnett’s 19 years experience in customer relationship marketing and direct marketing makes her an ideal fit for the board. In the rapidly evolving fields of customer-focused strategy and customer relationship management, Burnett has helped companies accelerate the development and execution of their customer-centric business initiatives to grow the overall value of their customer base and drive increased business results. Burnett’s experience reaches large and small companies across various industries, but they share one common goal: the determination to win in today's competitive marketplace.

Burnett has been a featured speaker at industry conferences including the RMDMA DM Days, National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Online Market World, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.

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About Customer Insight Group, Inc.: Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions.
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Email:Contact Author
Phone:303-422-9758
Zip:80007
Tags:Marketing, Direct Marketing, Customer Insight Group, Loyalty, Crm, Retention, Sallie Burnett
Industry:Retail, Marketing, Internet
Location:Denver - Colorado - United States
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