Online Hotel Reservation Company Becomes Major Global Player

From three to 2.400 new destinations in three months
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Hotel Reservations
Online Hotel Bookings


Laren - North Holland - Netherlands

May 13, 2008 - PRLog -- Zurich/Amsterdam,, an online hotel booking agency offering quality rooms for the lowest discount prices, is currently rolling out an extensive and ambitious expansion operation. The company is expanding from three European destinations to over 2.400 global destinations. The new destinations are being added from now through July 2008.’s completely renewed website will offer around 20.000 hotels worldwide. New York, London, Paris, Dublin and Prague have already been added to the website as the first new cities.

Due to the combination of the best choice in accommodation, the lowest room rates, a highly user friendly booking system and the new global destinations, is rapidly becoming a leading online hotel booking company and a major force to be reckoned with. The company aspires a ranking on the Deloitte Technology Fast 500 EMEA list, which contains the fastest growing technology companies in Europe, Middle East en Africa.

Mrs. Michal Hubschmann, co-founder & CEO, says: “I am proud to say that by the third quarter 2008 we will have succeeded in our goal to become a global hotel booking agency. During three consecutive years our company results have shown a tremendous annual increase of much more than 100%. Over 2007 we boasted a gross sales of over 36 million euro (over 55 million USD). We expect to reach 75 million euro (115 million USD) in hotel reservations in 2008. The first quarter in 2008 looks promising. With over 13 million euro (over 20 million USD) gross sales we start the year ahead of budget. We achieved this with a mere three destinations. Therefore, with so many more destinations, we expect our results to continue to increase significantly. We also expect many more repeat visitors and actual bookers due to the added cities.”

Website specifics’s website is of high quality, secure, visitor oriented and no-nonsense. It runs on state of the art technology and interface. Customer service is of key importance to the company. Therefore the website is easy to find, easy to use and contains accurate information. Hotel savings are immediately shown online. No reservation fees are charged nor are rooms paid for in advance. This client oriented booking method further enables an easy policy of changing or canceling reservations. Contact information is clearly mentioned on the website. The multilingual (five languages) customer service desk can be reached by phone or e-mail for bookings, inquiries or alternations.

All accommodation is carefully chosen. Participating hotels must offer quality accommodation. The website offers accurate information regarding hotels, rooms, surroundings and local tourist attractions. was one of the first companies to use Google Maps and to show customers 360 degree pictures and videos of hotels and rooms, in order to set the right expectations.

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About the company is a privately held company with limited liability. It was founded in 2004 by CEO
Mrs. Michal Hubschmann and Web & Strategy Director Mr. Omri Amir. The company was profitable from day one. The head office is located in Zurich, Switzerland; the service & maintenance center is based in Amsterdam, The Netherlands. IT is supported from Israel.’s very first destination was Amsterdam (in 2004). Barcelona and Rome were added in 2007. The USA is an important growth market for the company. It expects a high number of bookings for its North-American destinations as the USA is currently an extremely popular destination. This expectation has already been confirmed by the amount of searches for its hotels in New York.

By offering the best choice of hotels, room rates and availability within a highly professional online environment, rapidly became one of the most successful platforms within its industry.

Note for the press (not for publication):

For more information, please contact

Piste Noire PR
Sylvia Hugenholtz
P.C. van den Brinkweg 30
1251 PW Laren
The Netherlands
Tel: +31 643 87 87 07
Email:Contact Author
Zip:1251 PW
Tags:Travel, Hotel Reservations, Online Hotel Bookings
Industry:Travel, Business
Location:Laren - North Holland - Netherlands

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