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Follow on Google News | Beverage Marketing USA, Inc. Reveals Scandinavian Beauty SecretsSankt Olav Norwegian Spring Water has been using public relations initiatives as part of its overall communication strategy to heighten its brand awareness among consumer audiences.
Norway's most famous tourist attraction, Norway's water producers extol the virtues of the country's water. "Who would have imagined that products from countries with Artic images would be so hot," said Norvald Waldersnes of Agotnes, Norway, whose company invests in beverage companies from Iceland to Alaska. "Most Europeans perceive Norway as being the last pristine, fresh environment left on the European continent, and this image carries over to any product that has the word Norway or Iceland on it." The "Saint" of waters is Sankt Olav Norwegian Spring Water which comes from deep underground springs in an environmentally pristine area of Norway. Named for Sankt Olav, the Viking King who drank from the Spring in the Year 1028. "Sankt Olav is positioned as a premium brand as part of the European Spa treatment, European Women know that beautiful skin is easy to achieve, you simply drink pure spring water every day and splash your face with ice cold spring mineral water, this encourages the skin's own natural functions, so it regulates itself without the aid of expensive exfoliating and rejuvenating lotions," explains Mildred Norderhus, President of Sankt Olav Spring Water A/S. "Sank Olav is 'avoir la vogue' with today's international sportswear style" said Bonnie-Jean CARTIER, a South Beach Model at a photo shoot in Miami's South Beach, a natural for Sankt Olav. Beverage Marketing USA Inc.'s foray into the bottled water business remains exploratory with Sankt Olav brand for the immediate future. However, Sankt Olav may get a packaging facelift and be sold under the "Scandinavia" repositioning has potential says Beverage Marketing USA's President, Richard H. Davis. # # # Beverage Marketing USA, Inc., is a nationally acclaimed public relations agency. With the help of Beverage Marketing USA, the Company has participated on a national media tour, promoting the benefits of Sankt Olav to several print and broadcast journalists. As part of this PR effort, the Company has distributed more than 888 Video News Releases (VNR) to national and local TV stations. Website: www.sanktolav.com End
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