OMD, Starcom, Unilever and Nike win major accolades

OMD and Unilever have been named as Agency of the Year and Advertiser of the Year.
May 3, 2008 - PRLog -- Major accolades have been scooped by OMD and Unilever, as they have been named Agency of the Year and Advertiser of the Year for the 2008 Cream of Venice Selection.

Both have beaten their rivals by appearing more times in Cream magazine – the global sourcebook of creative media excellence distributed exclusively to subscribers of – than any other agency or advertiser respectively.

The editorial team at Cream have also named Starcom Sweden as Agency Office of the Year and Nike Zoom in China as Campaign of the Year.

A special supplement detailing these commendations and 15 other campaigns – all featured in Cream editions 8-11 that have stood head and shoulders above the chasing pack will be distributed at the Venice Festival of Media, the world’s leading gathering of media experts.

“With just 25 examples of the world’s smartest media thinking in each edition of the magazine, being listed in Cream is a tough ask. Being listed 13 times as OMD has in the last four issues and five times as Unilever has is deserving of high praise indeed,” said Alastair Ray, editor of Cream. “We’ve also identified 15 case studies that are worthy of further study as they show how much media can add to commercial communications when it is truly creative.”

Cream of Venice 2008 is supported by The Wall St Journal Europe. “Making it into the Cream of Venice required a truly stand-out campaign, one that illustrated innovation in spades. This includes innovation in integration, innovation in spotting trends, innovation in materials and media. And there’s a wealth of talented people out there, who not only think innovatively, but are more than able to take an abstract thought and translate it into an actual, vital advertising campaign,  said Jonathan Wilson, director of marketing and business development at The Wall Street Journal Europe.

The 2007 Cream of Venice Selection honoured campaigns for Axe, Cadbury Dairy Milk, Cepita, Fiat and Land Transport New Zealand.

For more details about Cream of Venice please go to
or contact Alastair Ray:
Phone: +44 (0) 7941 428 243

About is the world’s only creative media resource. As well as a searchable archive of the very best media campaigns from across the globe, it also includes articles and analysis on trends and best practice for media strategists. Subscribers include Universal McCann, Omnicom Media Group, Kinetic, MindShare, MPG, DDB and Discovery.

About Cream magazine
Cream is the world’s only magazine dedicated to creative excellence in media. It is published four times a year and distributed exclusively to subscribers to Each edition includes the best work uploaded to that quarter as well as insight and analysis including a creativity tracker for the world’s big media networks.

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