Property Developers And Agents: Use Floor Plans To Get A Creative Edge On Sales

April 22, 2008 - PRLog -- With a range of tried and tested digital marketing tools, Panoview has launched another innovative product to capture the consumer.

Having already offered a range of tools from photography to virtual tours, the launch of their interactive floor plan was an obvious progression.

With more and more home buyers shopping online, internet marketing is proving increasingly important, as buyers demand to see information that is quick and easy to digest.

Jim Janse, founder of Panoview, believes it is vital to use every tool available to market property in the current uncertain economic climate.

“Today’s discerning house buyer expects to see good visuals on the net before venturing out of home.”

Panoview was established with that objective in mind: to create stunning visuals that gets to grips with their clients’ objective of marketing property effectively.  

“Combining our expertise in high quality photography, virtual tours and floor plans we are now able to offer a product that gives the viewer an integrated package.  

“Our floor plans have a sophisticated look and feel. They are in colour and show considerable detail including furnishings and fittings. We also measure the floor area which is of interest to the vendor, the buyer, and also the insurer,” he adds.

With Panoview’s floor plan technology, online consumers now have the ability to have mouse–over icons that are embedded into a floor plan.  Hover the mouse over an icon and see a thumbnail first.  Then, by clicking onto the icon, this will open and display full screen high-resolution digital images including 360 tours to give the viewer a “walk through” experience.

The floorplan of the property is displayed as thumbnails with the viewer able to choose the part of the house they wish to see, this may include a property outline plan for properties with development potential. The viewer also has the option of printing the floor plan from the website.

Ordering a floor plan is a simple and straightforward process from start to finish.

An arrangement is made to have the property photographed, laser measured and sketched all in the one visit.  Back at the office, drawings and photographs are processed and loaded onto a designated web page, which is then branded with your company and sales agent’s details.  

The result is a mini web page or single property web site.  This acts as the viewing platform for the various products (photographs, floor plans and virtual tours); and it is this web site that enables the functionality of the floor plan to be enhanced and interactive for the consumer.  



Demand for floor plans has been increasing steadily.  In part, the competition for buyers has forced vendors to look at ways to make their property stand out.  

Nothing surpasses good professional photography.  Add to the mix a stunning floor plan and the combination is a marketing force to be reckoned with.

What makes this even more interesting is the financials.  Panoview combines tools that can be used for both print and web based advertising thereby giving them an unbeatable edge.

What our customers say

“We were very impressed with both the slide show photography and the floorplan layout you supply as part of your package.  We were also impressed with how quickly you were able to get our apartment live on your website.”  
Tracy Cook-Kelland (Melview Developments).

Panoview (http://www.panoview.co.nz) specialises in photography, interactive floor plans and virtual tours.

For more information on how to make a success of your marketing campaign have a look at http://www.floorplans.co.nz and get a copy of their indispensable Real Estate Marketing Guide.