Competing in Cyberspace—Keeping Up with Technology

March 29, 2008 - PRLog -- GENYE IN A BASKET is a small business that offers fresh exotic flower and enjoyable gourmet gift basket. About 90 percent of their customers are in the U.S. Where is GENYE IN A BASKET located? In South Orange, New Jersey, Paul and NaTasha are the owners, says that the company wasn’t profitable until it began to sell in the U.S. market. Part of there success are due to the fact that salaries in South Orange are 10 percent of U.S. salaries.

Many foreign companies are just getting started with the internet marketing. They are often shocked to find that there are dozens of small companies in the United States are already set up in their industry offering good quality at low prices. For example, GENYE IN A Basket’s provide corporate and personal gift baskets and flowers for every occasion at an affordable prices and best choices.

How to compete with the other small businesses? The answer to this question is to provide quality on-line customer service. Some web sites are so attractive that they fail tempted to go any further in their search for a good supplier. To make a web site attractive, a company must offer product specifications, answers to frequently asked questions, references, easy-to-follow ordering instructions, multiple payment methods, and more.

Small businesses in America, therefore, must keep up with the latest in technology or risk losing business to other small business. With that said, hiring people who can bring the business up-to-date on the internet marketing, including the use of databases and other technological tools.

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