Marketplace Hungry for MAX ON SNAX

March 28, 2008 - PRLog -- PACIFIC GROVE, Calif.—Beati Productions announced that Max On Snax™, a new animated interstitial program designed to teach children five and under about healthy food choices will debut on the American Forces Network in April.  Beati Productions along with co-production partner, Len Simon Animation, who’s credits include Disney’s Anastasia™, Fox’s Titan AE™ and Imagine/Universal’s Curious George™ are thrilled that the first three of Max’s shows will be on air.

“Working with great animators is key to Max’s success.  Len brings an amazing talent to the show,“ said creator Lori Osiecki.  “We are currently working on additional episodes to get Max into the market-place as soon as possible.” According to Osiecki, the timing for a show like Max on Snax™ is critical, noting that a recent study from the International Journal of Pediatric Obesity, states that childhood obesity has reached epidemic proportions. The study predicts that by 2010, nearly half of America’s children will be considered obese.

According to Osiecki, healthy children are happy children but encouraging children to eat healthy and exercise is a challenge. However she said there is a chance to influence children to adopt healthy habits at a young age. It’s about good nutrition choices and getting kids moving. Studies show that what children learn during their early years builds the foundation for growth and development. She notes that a national effort is underway to combat childhood obesity but little is being done for the preschool age group.
 
“One thing we all know is that children seem to learn quickly by repetition
and by exposure to role models, good characters and great stories,” said Osiecki, adding that Max on Snax is designed to deliver those messages.

Each episode of Max on Snax begins with the theme song, followed by a simple action or task (always done in rhyme) then onto snack preparation. Max dreams that one day he will become a famous chef.  He is for now, an assembly artist, preparing snacks from cold ingredients.  Max enjoys doing things himself with the permission, of course, from “one of those big people” and he always reminds children to wash their hands.

Max on Snax was originally created as a public service announcement that has evolved into a mini series of shorts. In addition to Max’s release on the American Forces Network, airing in army bases in 176 countries overseas,  KidToons will also show Max on Snax™ in theaters this spring across the USA.  Osieck is also actively developing relationships with organizations whose mission is in-line with the goals of Max on Snax.  Max’s episodes will eventually include organic growing, green living and sustainable lifestyles.

For more information, contact Lori Osiecki, CEO creator/president, Beati Productions lorio@beatiproductions.com 602-418-7778 or Jeanne Smith, EP, Beati Productions (jeanne@beatiproductions.com) or visit www.maxonsnax.com.

MAX ON SNAX

Cooking shows and other food related intellectual properties continue to attract big audiences, as children and families embrace the need for healthier lifestyles.

Max on snax offers consumer product licensing and promotion opportunities. Max on Snax is suited for manufacturers and retail partners who specialize in kitchen related housewares, packaged foods and meals, publishing, interactive games, toys, and apparel, all of which capitalize on targeting the IP.3-5 demographic. Max on Snax offers an additional advantage of little competition with the subject matter, which is underrepresented in the industry.

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Beati Productions, creators of things that rhyme, sing and jump, creates children's animated television programs focused on early learning and designed to entertain children while they learn about healthy eating, organic food and living a sustainable lifestyle.