First Analysis Of Strengths And Weaknesses In The Analyst Industry

ATA Research publishes first report analyzing the analyst companies
March 26, 2008 - PRLog -- End-users working in emerging technologies are less likely to use analyst research from larger firms. A new report published today shows for the first time that Gartner, Forrester and IDC had below average ratios of users working in emerging trends and consumer technologies.

Instead all three of the larger firms were favoured by users working in established enterprise IT segments, such as Business Process Management, IT services and Regulatory Compliance.

Smaller niche firms tended to have a greater ratio of users in specialized or new technology areas. For example Yankee group users tended to be focussed on mobile and wireless whereas Aberdeen Group on ERP and supply chain management. The full report outlines drivers for change in the IT analyst industry and describes the latest trends shaping the market.

“This research gives a unique view of the analyst industry from the end-users perspective. For any professionals who work with analyst firms and need to understand the technology segments they speak to this is key data. As the analyst industry moves towards greater maturity these sort of metrics are vital to understanding the market dynamics.”
Malcolm Ramsay – Research Director, ATA Research

Top technology segments by analyst firm:

Aberdeen Group   -   ERP & Supply Chain Management
AMR Research   -   IT Services
Forrester Research   -   Application Development & Integration
Gartner Group  -   Business Process Management
IDC     -   IT Services
Jupiter Research   -   Consumer Technologies
Ovum     -   IT Services
Yankee Group  -   Mobile and Wireless

Notes to editors:
1.During January and February 2008, ATA  surveyed end-users of analyst research about their job function, the technology segments they specialized in and the analyst firms they chose to work with. Respondents represented the following industry segments: Business Services (27.5%), Media (16.3%), Financial (23.0%), Manufacture (10.8% ), Natural Resources (5.2%), Public Sector (6.3%), Retail (10.8%).

2.The full report can be purchased on-line at or can be ordered at

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About ATA research

The new research division of created to help technology professionals leverage analyst research. We provide data driven reports to understand the analyst market and make informed decisions when it comes to analyst interactions. ATA Research also provides consultancy and tailored solutions for Analyst Relations professionals and those involved in Analyst portfolio management.


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