Licensing Strategies - Examining Today's Pharmaceutical Licensing Trends

March 26, 2008 - PRLog -- Bharatbook.com is proud to announce the new report “Licensing Strategies - Examining Today's Pharmaceutical Licensing Trends ” (http://www.bharatbook.com/detail.asp?id=68555) from its vast collection of informative market research reports.  With Pharma struggling to maintain its pipelines and portfolios with products developed in-house, companies are increasingly turning to licensing. However, the search for late-stage developmental products is becoming tougher and more expensive, and companies are now looking towards licensing earlier-stage compounds.

Scope of this report

Overview of drivers and resistors of licensing deals, with recommendations and case study analysis of how companies can optimize the licensing process

Examination of how to successfully navigate the licensing process, with analysis of how companies are looking to modernize their licensing strategies

Analysis of key product deals during 2005-06, analyzing trends for in-licensing, co-development, out-licensing and marketing & promotion deals

Assessment of drug discovery deals and technology deals, made by the top 20 pharmaceutical companies during 2005-06

Research and analysis highlights

The constant demand for late-stage product candidates has led to spiraling deal costs. Therefore companies are now looking to in-license earlier-stage compounds, demonstrated by the recent resurgence in preclinical and Phase I licensing deals made by the top 20 pharmaceutical companies.

Companies facing patent expiries of key revenue drivers between 2006-12 have in-licensed products to counteract the ensuing sales erosion. However, this tactic is not expected produce a positive growth in the short term for all companies, although it will at least offset part of their revenue deficit.

During 2005-06, Novartis was the leading dealmaker, followed by Bayer-Schering, Roche, and J&J, with the top six companies responsible for 50% of all deals made by the leading 20 companies.

Key reasons to read this report

Understand the opportunities and threats companies face when licensing their products, and the resultant strategies some companies are employing

Identify suitable Pharma to target when considering licensing partners for your technologies and products

Benchmark the success of your licensing strategy in order to improve future deal making success

For more information kindly visit:  http://www.bharatbook.com/detail.asp?id=68555

# # #

Bharatbook.com, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management

Website: www.bharatbook.com