Acronym Media Global KDM Officer Mike Grehan to Write Search Marketing Book with Wordware Publishing
Best-selling author of "Search Engine Marketing: The Essential Best Practice Guide" to explore Keyword-Driven Marketing and the evolving search landscape
By: Acronym Media
The book will be the first to comprehensively explore Acronym Media CEO Anton E. Konikoff’s breakthrough concept of Keyword-Driven Marketing, which calls for topmost importance to be given to words that form the language customers use and understand. The book will also discuss the latest in social media and end-user data, as well as means of integrating search into the overall marketing mix.
“Mike Grehan is creating the de facto standard for understanding the evolution and practical application of search engine marketing,” said Tim McEvoy, COO of Wordware Publishing, Inc.
Grehan’s previous book, the international best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide, received more acclaim from industry authorities than any other book on the subject. However, Grehan stressed that this new book will take an entirely different perspective on search and will not be an updated edition of his previous work.
“The rules have changed,” said Grehan. “Keywords reflect the desired outcomes of the end user, and by understanding user intent you can then determine what medium – be it online or offline - and message will resonate with them most. It’s not all about static web pages anymore.”
The book is scheduled to be released in August 2008.
About Mike Grehan
Mike Grehan has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry’s leading players than any other book on the subject. He also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.
About Wordware Publishing
Wordware Publishing, Inc. is an independent publisher of computer titles across a broad spectrum of subject matter. With worldwide distribution and books translated into over 20 different languages, Wordware has built a reputation for quality tutorials from professional experts. For more information, contact Tim McEvoy or visit us online at www.wordware.com.
Wordware Publishing, Inc.
+1 (972) 423-0090 ext. 242
About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore, and Russia. Consistently rated as a Top Ten Search Engine Agency by Advertising Age, Acronym offers its Clients over thirteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.
Acronym’s unique Keyword-Driven Marketing methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual, and other digital marketing programs. Newly launched KDM service offerings focus on strategy consulting, market research, web analytics, and keyword marketing dashboards. Global Clients include Four Seasons Hotels, SAP, BMW, Priceline.com, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana, and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info at acronym.com, or by visiting www.acronym.com.
+ 1 (212) 691 7051 x118
Keyword-Driven Marketing™ is a trademark of Acronym Media, Inc.