March 5, 2008
-- The UK’s leading vending machine supplier, Kafévend, are proud participants of the Fairtrade initiative.
The new range of Sustainable Development Coffee from Kafévend displays a Fairtrade Mark, an independent certification which guarantees that disadvantaged producers are getting a better deal. All products carrying the Fairtrade Mark meet standards set by the international body Fairtrade Labelling Organisations International. This helps to improve the social and economic outlook for farming communities, as well as their access to education and medical care. It also protects the precious rainforest environment in which they work while providing great tasting coffee for consumers time and time again.
John Collins, managing director of Kafevend says: “Thousands of farmers benefit from Fairtrade, but many millions more could join them if it wasn’t for unjust trade rules hampering poorer countries’ attempts to trade out of poverty. When you buy Fairtrade products, you know that the farmer who grew your coffee or tea got a fair price for the crop, plus a little bit extra to help the community’s development. That’s why we’re urging all vending machine users to try a cup of fair-trade tea or coffee this week and next and help make a difference to communities around the world.”
Sales of sustainable coffee drinks in vending machines have increased by as much as 44% in recent years, indicating a growing appetite for great tasting hot drinks with a social conscience. The range of sustainable teas and coffees from Kafévend’s vending machines channel investment directly to farmers at origin. The scheme helps growers to improve production efficiency and bean quality to directly support surrounding communities.
Editor’s Note: Kafévend is represented by online advertising consultancy, Top Position. Please direct all media questions including high resolution image requests to Rebecca Appleton. Email: Rebecca@topposition.co.uk or Tel: 0800 094 9001