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Creative Announces The Shipment Of One Million Zen Stone Mp3 Players In Europe
Compact ZEN Stone is Creative's fastest-selling MP3 player in Europe
“We launched the ZEN Stone family of MP3 players just last summer, so shipping a million units of the ZEN Stone in Europe is an amazing achievement,”
“At the launch we knew that the MP3 market was ready for a compact, stylish and simple MP3 player in a range of great colours. We also made the ZEN Stone ultra-affordable, positioning it as a great first choice for people on a budget or first-time users, and making it a great second or third player for experienced users. These figures confirm that our strategy was right!”
During this January's Consumer Electronics Show in Las Vegas, Creative unveiled the new generation of ZEN Stone products. These include a built-in speaker, giving users the choice of sharing their music with friends or listening in private via earphones.
Creative shipped its first Creative Jukebox MP3 player in 2000, stealing headlines all over the world. The subsequent launches of the Creative MuVo and Creative ZEN players received tremendous critical acclaim. Today Creative offers a full range of MP3 players to suit all needs for mobile personal entertainment.
Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facility areis based in Dublin, Ireland, and provides an efficient, localised and customised product supply service to the European market. TheyIt also provides strategic customer support functions towhich complement those of Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK. The European operation currently employs around 350 people.
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Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN line of digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment-