USB Digital Frames acquired by promotional products industry rival Flash Drive Direct
In a friendly take-over bid, Flash Drive Direct of Vancouver Canada has acquired digital picture frame designer USB Digital Frames. A major makeover and product re-launch is planned.
“ We took over USB Digital Frames as it complimented our current business with Flash Drives”, says John Graham, Director of Vancouver based Flash Drive Direct. “We also recognized that some of the problems that USB Digital Frames faced were the same things we had already conquered when launching Flash Drive Direct. Simple yet important points such as easy to understand and execute user-manuals to set-up and launch the digital picture frame. On one of the current designs the first line in the Chinese translated manual instructed the user …Do not ram hard things into the drive! We realized that this was leaving far too much open for interpretation”
The USB digital picture frame is best described as the perfect gadget for sharing photos, movies, video files and mp3’s in a picture frame format. The frames range in size from 1 inch to 36 inches. They contain an LCD screen, which displays multiple file formats. It uploads files from SD cards, Flash drives, USB cable or via BlueTooth.
Flash Drive Direct intends to keep the name USB Digital Frames and to keep its domain separate. There will be joint marketing initiatives as it is felt that neither of the product sets will cannibalize the other and will in fact enhance each others offering.
“Our first goal is to meet with the manufacturer and with Panasonic, this is slated for next week in China. Our goal is to streamline production, clarify operating and packaging issues and to re-launch the brand by Mid March, it is a tall order” Graham states.
Both Flash Drive Direct and USB Digital Frames sell to both the retail market throughout North America and Europe and into the 16 billion dollar a year promotional products industry in North America. Last year digital picture frames and flash drives represented over $300,000,000.00 in corporate logo sales.
The product re-launch is expected to set new standards for value in the marketplace, Flash Drive Direct expects sales of USB Digital Frames to triple in 2008.
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About USB Digital Frames. USB Digital Frames is a designer of panasonic lcd digital picture frames for the corporate and retail markets. In business since 2004