New Polybag Wrapping Gives Mellady Clients an Edge

Feb. 15, 2008 - PRLog -- SANTA CLARITA - Improved brand recognition, lower postage costs, and design flexibility are three distinct advantages the QuickWrap™ polybag wrapping system offers, Mellady Direct Marketing announced today.

Santa Clarita’s leading direct mail firm recently installed the new equipment, which is ideal for applications that call for several components to be mailed together, such as magazines, mailing publications, brochures, catalogs, books, product literature, annual reports and more.

The machine forms a clear bag by feeding poly material from a continuous roll, forming around the items to be enclosed and sealing down the center and at each end.
“Unlike envelopes, the resulting clear bag allows recipients to see the enclosed materials.  When people recognize something, they are more likely to open it and read it,” said Jill Mellady, president of Mellady Direct Marketing.  

The poly wrap material is much less expensive than paper envelopes and also much lighter, which may reduce postage costs. And, unlike envelopes that have been purchased to accommodate exact specifications determined during the planning stages of a job, polybagging allows customers to easily make changes to a project midstream if necessary.  

“We’re pleased to offer this option to our clients, who have already found it to be an extremely effective tool for their direct mail campaigns,” Mellady said.

Mellady Direct Marketing is a full-service mailing and marketing services firm based in Santa Clarita that serves a nationwide roster of clients.  For more information please contact Jill Mellady 661/298-9190 or visit www.melladydirect.com

Website: www.torabrownpr.com