Inovasoft Announces Plans To Resell Innovative Software

Feb. 8, 2008 - PRLog -- New York, NY – Inovasoft, a newly organized Value Added Reseller, will address the biggest problem experienced by many new start-up software companies – limited sales resources, making it very hard to compete with the extensive sales organizations of the major players. Inovasoft is a unique marketplace for innovative software, bringing together software developers, software sales professionals and customers in a new way.

“We are assembling a portfolio of innovative analytic solutions and putting in place an extensive network of sales professionals to achieve broad distribution of these exciting new products,” said Ken Baulderstone, President, Inovasoft. “Our sales model is unique and is based upon the principle of independence that has been a long tradition in the software industry. For many years software developers have operated as independent contractors and we are now applying this same principle to the sales discipline. We are providing the opportunity for Sales Professionals ready to build their own independent businesses selling our product portfolio. This model may not appeal to everyone, however we believe it will be extremely attractive to many seasoned sales professionals that are looking for a more meaningful experience than the traditional sales employee role but are not ready to taking the big step of starting their own business, from scratch.”

The bandwidth of the Inovasoft Sales Network will change the game for software developer partners, enabling significantly greater sales volume for the new products, resulting in a faster payback on their investment. Traditionally software startups are hampered by a slow ramp in the sales of their new products as they have depended, in many cases, on the efforts of the CEO and one or two Business Developers. This marketplace will create broader exposure for products from software start-ups allowing rapid market acceptance and a much faster ramp in sales and revenue which in some cases will be the difference between the company making it, or not.

Inovasoft Sales Executives will be have access to the full range of sales tools available in large companies, and will even be able to build virtual teams, drawing upon an extensive pool of presale and post-sale resources, to match the needs of each sales project. “In our model the Sales Executive will have total control over the Relationship Selling process, from selecting the right product in our extensive portfolio to respond to customer’s needs, selecting all resources, to directing the sales campaign and the implementation” added Ken Baulderstone. “Our Sales Executives will be richly rewarded as they build their independent businesses based on the relationships they have developed over the years and helping their customers be successful. At Inovasoft we are firmly committed to entrepreneurship that is the basis of our business.”

Inovasoft is initially focused on North America, but based upon discussions with interested parties in Asia and Europe, is looking to expand globally in the near future.
Additionally, Inovasoft plans to establish a no-fee exchange where freelance software contractors can offer their services and buyers will be able to list projects that contractors bid on.

For additional information visit the website www.inova-soft.com or contact Inovasoft at (937)885-6141 and pr@inova-soft.com.

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About Inovasoft: Inovasoft is focused on bringing to market new software solutions, primarily related to business analytics and other rapidly expanding segments, based on innovative technology.

Inovasoft is assembling a portfolio of innovative analytic solutions and putting in place an extensive network of sales professionals to achieve broad distribution of these exciting new products.

Website: www.inova-soft.com