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rEvolution’s Mobile Museum Tour for YRC Wins Diamond Award for Best Practices in Marketing
rEvolution president John Rowady and senior vice president Darren Marshall were present last week to accept the award during Global Marketer's ceremony in New York.
“Based on our experience in motorsports and event management, we custom-designed a mobile marketing program for Roadway Express and partnered with Major League Baseball teams to deliver an impactful business-to-
As a result of the “Times of Greatness” program, Roadway Express has been able to solidify relationships with more than 20,000 of their customers and prospective customers. Many incremental shipping and logistics agreements were forged directly at “Times of Greatness” tour stops, as well as after the events. With public viewing hours at most stops, both Roadway Express and the NLB achieved substantial increases in public awareness as thousands of fans in baseball cities across the United States toured the museum.
rEvolution’s “Times of Greatness” campaign, along with over 60 agencies from more than 20 countries that produced winning campaigns, was honored Thursday night, January 31, at Global Marketer’s Diamond Awards ceremony in New York. For a complete list of winning brands and agencies, visit http://www.TheGlobalMarketer.com.
“This year’s total number of entries was a tremendous increase over last year’s and included some of the most creative and sophisticated campaigns I’ve ever seen,” said Amie Smith Hughes, awards chairman and managing editor of The Global Marketer, an Internet publisher of marketing case studies. “rEvolution’
About the Diamond Awards
Now in their second year, the Diamond Awards are produced by the editors of The Global Marketer, an Internet publisher of marketing case studies. Participation in the Diamond Awards is by invitation-only. Entries were organized by marketing discipline and product category and then judged by a panel of 17 client, agency and media executives from seven different countries. Among those serving on the 2007 Diamond Awards judging panel were representatives from Nickelodeon, eBay, PayPal, CNN, Yahoo!, In-Store Marketing Institute, Unilever, and Echo Designlab USA.
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rEvolution is an independent and fully-integrated sports marketing and media services agency. Chicago-