Dots And Details Launches Scrapbooking Club To Counter Increasing Costs Of Scrapbooking

Feb. 6, 2008 - PRLog -- Candesa, a leading interactive services firm in Utah, has teamed up with Dots and Details LLC to launch a new scrapbooking website.  Dots ‘n Details is an online scrapbooking club that offers special member pricing on its entire selection of top-brand scrapbooking supplies.

Dots 'n Details was founded on the principle of simplicity. “We believe that our customers will be more successful if they have more time to create memories and less time spent dealing with hassles.  So, we designed our scrapbooking site to be not only aesthetically pleasing but easy to use as well,” said Dots and Details spokeswoman Calli Ison.  “By offering special pricing discounts to our members, scrapbookers no longer have to wait for sales, clip coupons or surf various scrapbooking websites to try and find the best deal on the products they want. Simply put, we offer the best possible prices on every product we carry – everyday.”

In building Dots ‘n Details we knew we needed to stand out so we selected Candesa to help us create a unique online presence. Candesa’s background and expertise enabled us to launch an online scrapbooking store that would inspire our customers to create their own beautiful paper-crafting projects. In addition to creating a pleasing customer experience, we also wanted to create our own dream site, an online scrapbooking store where you could buy the best quality products, but save money doing it.

Costco was actually an inspiration for Dots ‘n Details. Costco always has great quality products, great customer service, and great prices, said Taylor. “We have applied the same principles in an online format to create a scrapbooking club.”  Why go anywhere else?

As part of its launch campaign, Dots ‘n Details is giving away a free Crop In Style XXL Organizer during the month of February. Known as the "mother of all totes", the XXL holds it all. Designed for the avid scrapbook enthusiast. All you have to do is enter for a chance to win: http://www.dotsndetails.com/contest.html

“Utah is an industry hub and we have had the privilege to work with several local manufacturers and retailers.  So, we were excited to be part of this exciting new venture, said Andrew Taylor, Candesa VP of Account Services.” The industry is growing up and we believe that this is a great opportunity to not only apply 10 years of experience in web-design and development, but to be part of the growth and maturation of the online scrapbooking industry in general.”

About Candesa
Candesa (www.candesa.com), a leading interactive services firm, delivers expertise in branding and web design, strategic planning, web development, e-business and rich media marketing. Clients include NBA, NBC Sports, Novell, LANDesk Software, Hitachi Data Systems, and Symantec. Candesa is headquartered in Pleasant Grove, Utah.

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About Dots ‘n Details.
Dots 'n Details, is one of the fastest growing scrapbooking clubs on the Internet, offers special member pricing on its entire selection of scrapbooking supplies from the most recognizable brands. The site was designed to simplify the scrapbooking experience by making it easier, more enjoyable and best of all more affordable for our members to do what they love. Dots ‘n Details’ operating philosophy is simple. Keep costs down and pass the savings on to our members.

Website: www.dotsndetails.com