Online Marketing and the New Trend: C2B Connect! Introduces PPL (Pay per Lead)

Jan. 30, 2008 - PRLog -- C2B Connect! (www.c2bconnect.com) introduces a new trend to online marketing: PPL (Pay Per Lead).  C2BConnect.com is a B2B marketplace offers buyers to request RFQ (Request for Quote) over 100 categories with pre-qualified suppliers. The C2BConnect.com business model serves as an effective and efficient alternative to the popular online marketing method of PPC (Pay per Click) advertising.

PPC (Pay per Click) advertising is highly coveted by online advertisers because it brings them closer to the buyer.  Other forms of online advertising such as pop-up and online banner advertisements are noticeable, but company advertising has very little control over when and where they should appear.  PPC (Pay per Click) advertisements are optimized to appear in relation to the services offered.  For instance, if someone searches for an SEO service, depending on the company’s investment in the PPC campaign, they have a chance of appearing at the top of the results page.  It brings the company closer to the buyer; however PPC has weak points.  Competition for top spots and incidents of click fraud pose problems for advertisers using the form of marketing.

C2BConnect.com offers online advertisers an efficient alternate option, realized in what they call PPL (Pay per Lead) advertising.  PPC (Pay per Click) brings the company closer to the buyer because the company assumes that those who click on the advertisement are looking for the company's service.  C2BConnect.com model brings the suppliers even closer to the buyer.  A supplier in C2BConnect.com system is contacted after a buyer has already filled out a RFQ (Request for Quote) form for the product or service.  Company "The Supplier" is not making any assumptions here; the buyer has made actions towards looking for a supplier.  C2BConnect.com suppliers pay for leads, not for clicks; there is a closer proximity to the buyer and the sale in using C2BConnect.com model.

Many suppliers have voiced their satisfaction with the system and their PPC (Pay per Click) campaigns in order to PPL (Pay per Lead).  There is no blind searching for buyers as with traditional methods of marketing, and the closeness to the buyer is greatly improved in contrast to PPC (Pay per Click) advertising. PPL (Pay per Lead) is the new trend to market your products or services online. The buyers are virtually brought to the supplier's doorstep; it is up to the supplier sales techniques to close the deal.

C2BConnect.com brings something new to the buyer and supplier; it offers a great option for the buyer and supplier.  The buyer does not need to spend business time looking for efficient services; they get up to five free competitive quotes per RFQ (Request for Quote).  The suppliers get a transparent analysis and effective method in relation to their ROI (Return on Investment); no marketing venture surpasses C2BConnect.com's PPL (Pay per Lead) model.

C2BConnect.com enables buyers to place requests and get free quotes, while qualified vendors can become a part of the system.  The site offers articles relating to their product or service categories through their "Purchasing Advice" center.

Current business world is packed with suppliers and buyers, making it difficult to find the right connection.  It is difficult in current times to find the right match for any businesses.  Personal attention seems to be a luxury when it should be a necessity.  C2BConnect.com brings that sentiment back to the business world.  C2BConnect.com makes sure every buyer and every supplier is connected.

About C2B Connect!
C2B Connect! “Partner in purchasing. Smart Businesses Connect Here” (http://www.c2bconnect.com) is the leading online marketplace for B2B purchasing.  From Furniture to Phone Systems, Office Equipment to Professional Services; C2BConnect.com help businesses save time and money by streamlining the purchasing process and providing a one-stop-shop.

About EVALON INC.
EVALON INC. (http://www.evaloninc.com) is a software development & consulting company based out of Detroit,MI.  EVALON INC., provides software products and consulting services.  EVALON INC., help software projects operate better through its requirement, document and incident management tools.  EVALON’s approach  focuses on providing more complete and innovative solutions for each of its customer segments than ever before.  With its change management software products; including requirement and incident management tools.  EVALON helps customers manage software development projects with the highest quality results.

Founded in 2006, today, it is one of the fastest growing software companies.  They are a privately owned company, headquartered in Michigan.

Website: www.c2bconnect.com