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Online Poll: Business Magnets Are Preferred Promotional Product Among Small Businesses Owners
New online poll conduct by the online printing service DCP-Print LTD, an online printing service for custom made print products, found business magnets to be the most popular promotional product among small bsuiness owners.
When asked regarding frequency of use, results were different where flyers are the most frequently used product among businesses who print flyers on a regular basis (more than once a year) with an average of 4.8 times per year. Business magnets, however, despite being the most used product from all, are being used only 2.3 times per year.
The small business owners that took part in this survey were divided equally between three countries – USA, Canada and UK – 1,500 from each country.
"We were not surprised at all by the survey's results" said Oren Chasansom, DCP-Print CEO. "Although every business has its own goals and marketing strategies that are suitable for the industry it operates in, there is one common denominator in favor of business magnets – they stay longer time in front of the potential customer. Once a magnet has been placed on the refrigerator, it gets more 'eye-balls' than any other promotional product. Imagine how many times you open the fridge at home. You want your business logo and phone number right there!"
How can you explain the popularity of business magnets on one hand and the low frequency of using it on the other, compared to the frequency of flyers, for example?
"There is one simple answer for that – price. While business magnets are far more effective than flyers, they are more expensive and there for the frequency is lower. However, magnets have longer life time at the customer's home so the frequency of printing and distributing magnets should not be as high as flyers. Needless to say that the most popular product of all DCP-Print's product is still custom made business cards and the free business cards offer. However, we don't consider business cards as a proper promotional tool but as an essential business identity feature".
Business magnets (refrigerator magnets) are offered on the DCP-Print website (http://www.dcp-
George Monte / Press Officer
info @ dcp-print.com
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DCP-Print LTD is an online service for design and print of customized printed products like business cards, refrigerator magnets more. DCP-Print offers large verity of designed, full-color templates to choose from and the ability to upload a ready-made design. All products are printed in high quality and satisfaction is guaranteed. All the products can be designed and order online at http://www.dcp-