YoBaby's First Food? YoBaby Simply Plain!

Jan. 21, 2008 - PRLog -- Londonderry, NH – Stonyfield Farm, the world’s leading organic yogurt maker, announces the creation of baby’s first yogurt, YoBaby Simply Plain.

Made with organic whole milk that provides calcium and protein essential for baby’s proper development, YoBaby Simply Plain also includes Stonyfield’s six live active probiotic cultures to ensure good intestinal health.

YoBaby Simply Plain is available in major grocery stores and in natural food stores nationwide.

“YoBaby Simply Plain is a great introduction to solid foods for babies six months and older,” says Stonyfield Farm President and CE-Yo Gary Hirshberg. “Fresh organic whole milk and our exclusive blend of active cultures provide a great start for any baby and help establish a lifelong habit of healthy eating.”

Each 4-ounce serving is 80 calories and provides 4 grams of protein, or 25% of the Recommended Daily Intake (RDI), and 20% of the RDI of calcium.

“YoBaby Simply Plain goes beyond regular baby food. It’s certified organic and all-natural, and provides little tummies with protein and calcium, which are essential for healthy growth,” says ‘America’s Pediatrician,’ Dr. William Sears.

YoBaby Simply Plain is made with fresh whole milk from cows that are fed organic feed and have not been treated with antibiotics or artificial growth hormones. “Little ones’ bodies are not able to handle the possible pollutants in non-organic foods, and are especially susceptible to persistent pesticides and other chemicals and toxins, ” says Dr. Sears.

"One of the best things a parent can do nutritionally for their children is to introduce them to organic food, and feed them organic food during this rapid growth phase of infancy," explains Dr. Sears, also a best-selling author and father of eight.  "Stonyfield Farm organic yogurt has been a staple in our house, and as a pediatrician, I recommend organic yogurt to my patients for a variety of nutritional needs."

Like all YoBaby yogurts, YoBaby Simply Plain is made with six beneficial live active cultures, the most probiotics of any major brand, “good bacteria” that Dr. Sears and other pediatricians recommend for healthy intestinal development.

YoBaby Simply Plain also is made with whole milk, which most pediatricians recommend for children up to age two. “Whole milk is one-stop shopping for nutrition,” says Dr. Sears. “It contains nearly all the basic nutrients that a growing baby needs: fats, carbohydrates, proteins, vitamins and minerals.”

YoBaby Simply Plain comes in 4-ounce six packs at a suggested retail price of $3.59. YoBaby Plain joins Stonyfield Farm’s popular YoBaby family, including YoBaby original, in a variety of flavors; YoBaby Plus Fruit & Cereal with DHA; YoBaby Plus Fruit & Cereal with Iron; and YoBaby Drinkables. Visit www.yobabyyogurt.com to learn more.

About Stonyfield Farm
Stonyfield Farm, celebrating its 25th year, is the world’s leading organic yogurt maker, and produces all natural and organic yogurt, smoothies, cultured soy, frozen yogurt, ice cream, and organic milk. The company advocates that healthy food can only come from a healthy planet. It was the nation’s first dairy processor to pay farmers not to treat cows with the synthetic bovine growth hormone rBST. Stonyfield donates 10 percent of its profits to environmental causes; was America’s first manufacturer to offset 100 percent of its CO2 emissions from its facility energy use; and recently installed the largest solar array in New Hampshire to help power its production plant -- all efforts to reduce global warming.

For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or call 1-800-PRO-COWS.

Website: www.stonyfield.com