Stonyfield Farm Introduces First Yogurt for Expectant, Nursing, and New Moms and Beyond

Jan. 18, 2008 - PRLog -- Londonderry, NH –  Stonyfield Farm, the world’s leading organic yogurt-maker, announces YoMommy, the first yogurt created to address the specific nutritional needs of pregnant, nursing and new moms, and their growing babies.

Fortified with Folic Acid, Vitamin D, and DHA – all recommended by most physicians as essential for the health and nutrition of pregnant women and their babies – YoMommy also includes Stonyfield’s special blend of six live active probiotic cultures to enhance digestion and strengthen the immune system.

“With little ones of our own, we know babies need healthy moms,” says Stonyfield Farm President and CE-Yo Gary Hirshberg. “We’ve created YoMommy to help expectant and new moms meet their special nutritional needs. We’ve also added DHA, a natural fatty acid that’s good for babies’ mental and visual development and good for new moms too!”

Each 4-ounce serving is 100 calories and provides 15% of the recommended Daily Value (DV) of Folic Acid, as well as 32 mg of DHA for a healthy pregnancy and mom’s ongoing health, including fighting the “baby blues”.  

YoMommy also provides 20% of the recommended DV of Vitamin D, which a recent University of Pittsburgh study suggests can prevent pre-eclampsia, a life-threatening pregnancy condition, and promote neonatal well-being.

“Pregnancy is when you have permission to take care of yourself first,” said Karen Gurwitz, mother of three and author of The Well-Rounded Pregnancy Cookbook. “The quickest way to do that is by making simple changes to your diet, like increasing your intake of water, fruits and vegetables and incorporating organic foods into your diet.  Enjoying Stonyfield Farm’s YoMommy, a healthy and delicious yogurt from a brand name that you trust, is the simplest way to nourish yourself, which will go a long way to taking care of your baby as well.”

YoMommy is certified organic, so it’s made without antibiotics, synthetic growth hormones or toxic, persistent pesticides. Like all Stonyfield Farm products, YoMommy contains no artificial colors, flavors or sweeteners -- no aspartame or sucralose, ever!

YoMommy comes in 4-ounce four-packs at a suggested retail price of $2.99. Flavors include Strawberry and Peach, and Blueberry and Raspberry. YoMommy is now available nationwide in natural food stores and in select grocery stores.

For more information about Stonyfield Farm, its products and initiatives, visit http://www.stonyfield.com or call 1-800-PRO-COWS.

1.  Kendall-Tackett, Kathleen, International Breastfeeding Journal, Vol.2, No. 6, March 2007
2.  Maternal Vitamin D Deficiency Increases the Risk of Preeclampsia, The Journal of Clinical Endocrinology and Metabolism, Vol. 92, No. 9 3517-3522, September 2007.

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About Stonyfield Farm
Stonyfield Farm, celebrating its 25th year, is the world’s leading organic yogurt maker and produces organic yogurt, smoothies, cultured soy, frozen yogurt, ice cream, and milk. The company advocates that healthy food can only come from a healthy planet. It was the nation’s first dairy processor to pay farmers not to treat cows with the synthetic bovine growth hormone rBST. Stonyfield donates 10 percent of its profits to environmental causes to help reduce global warming.

Website: www.stonyfield.com