Web 2.0 Video Aggregator Bendecho Goes International
The German new media agency iemotion is ringing in the New Year with an English version of its video portal bendecho. The service positions itself as a aggregator for the most entertaining clips from YouTube, Metacafe & Co.
By: iemotion GmbH
iemotion did not leave it at just a translation of the user interface: Users of the German version can upload their clips with local as well as English speaking description texts. The respective content is then automatically displayed with an English description on the international landing page. Therefore, numerous unknown clip treasures from the stock of the big German video portals, such as MyVideo, Clipfish or Sevenload, are opened up for video enthusiasts from overseas.
To date, the bendecho community has tagged, commented on and rated over 30,000 video clips. iemotion-CEO Dominik Hettich wants to duplicate the traffic growth, which was achieved by extensive Affiliate Marketing activities, abroad: “With bendecho we have built an innovative mashup concept, which can also work outside of Germany. The past year showed the especial need for qualitative selection in the excessively flooded international video portals. I believe, that our newly won users will quickly come to appreciate the disport provided by our service.”
iemotion is already planning further rollouts. With the progressive internationalization, there will be constant development of the platform’s features.
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The Munich, Germany-based iemotion GmbH has specialized in interactive portal concepts on the German speaking internet since 1999. The company founded by Dominik Hettich established, among others, the student network “Studentum”