Zipidee Strikes Deal with Goldhil Entertainment

Jan. 16, 2008 - PRLog -- Zipidee announced today that Goldhil Entertainment, a leading producer and distributor of educational, entertainment, and fitness programming, has joined its rapidly growing network of sellers and will bring its entire content library to Zipidee’s marketplace for online digital distribution.

Goldhil Entertainment boasts an extensive library of over 4,000 titles that includes Naturaljourneys™, the company’s health and fitness division that features Pilates, yoga, tai chi, belly dance, weight loss, meditation, and a variety of fitness disciplines, including dance, pregnancy, and ball fitness, and Standard Deviants, a division of entertaining educational videos popular with students and teachers alike.  

The company chose Zipidee as its digital distribution partner to address a growing demand for online access to their videos, which until now had only been available in DVD or VHS formats.  As a result of this partnership, Goldhil’s content has been digitally rendered for sale via download or streaming, granting immediate access to consumers across the globe.  Videos can be previewed within the Zipidee marketplace and on websites associated with Goldhil and their affiliates.

"As a leading video producer with a catalogue of thousands of DVDs, we needed a digital strategy that would not cannibalize our existing business by giving away our content for free on YouTube or through an online advertising model,” said James Rena, President of Goldhil Entertainment. “There is a huge desire from our customers to be able to preview, purchase, and watch our videos online.  Partnering with Zipidee has enabled us to accomplish just this, within weeks, and with minimal investment on our end.  In addition to meeting growing consumer demand for online access to our content, we are excited for the additional revenue from reaching new markets and the cost savings that distributing our content digitally will provide.”

According to a 2006 study by Marketdata Enterprises, Inc., the self-improvement market is estimated to grow to almost $14 million by 2010.  This figure includes weight loss programs, which would encompass Goldhil Entertainment’s Naturaljourneys fitness offerings.  

John LaRosa, Marketdata’s Research Director, stated, “There is no shortage of demand for products and programs that will allow Americans, especially affluent female Baby Boomers, to make more money, lose weight, improve their relationships and business skills, cope with stress, or obtain a quick dose of motivation.  Now more than ever, Americans are turning to gurus for help in a variety of areas.”

The Zipidee marketplace is well poised to take advantage of the growth in this industry, especially through the addition of content partners such as Goldhil Entertainment.  Naturaljourneys’ catalogue includes fitness experts Tamilee Webb, a Buns of Steel instructor, Lilias Folan, the “First Lady of Yoga,” and many more.

“The partnership with Goldhil allows us to offer premium paid content in key growth segments within the Zipidee marketplace.  This content differentiates Zipidee’s offering significantly from the Hollywood entertainment that dominates markets like Hulu, iTunes, and Amazon,” said Henry Wong, Zipidee CEO.  “And with our end-to-end solution, Goldhil receives a best-in-class turnkey infrastructure for their digital distribution as well as access to our growing number of marketplace customers.”

To view Goldhil Entertainment’s content library on Zipidee, visit www.zipidee.com/goldhilentertainment.


About Goldhil Entertainment
Goldhil Entertainment produces and distributes high quality programming for the family, educational, and fitness markets. Our prestigious library includes the complete Naturaljourneys™ fitness catalog, and numerous educational and entertainment titles. The company has become synonymous with excellence, providing programming to over 3,000 accounts ranging from Blockbuster, Wal*Mart and Target to specialty retailers and educational institutions. Our goal moving forward is to continue bringing to market the best programming available today.

About Zipidee
Zipidee is the Internet’s largest digital Prosumer Generated Content (PGC) marketplace for instructional, educational, health and fitness, sports, and special interest content. Zipidee has a rapidly expanding seller network of more than 600 content producers and distributors and over 150,000 repeat customers. Our platform provides the tools for media owners, from aspiring media moguls to large media companies, to market and sell original digital goods, including video, audio (books and music), eBooks, mobile content, and more, to complement existing sales channels. By giving sellers the freedom to choose how they distribute their digi-goods, from business model to price point, Zipidee allows buyers and sellers to rule and transact in an open marketplace.  The Zipidee marketplace receives over 300,000 visitors per month, browsing through more than 1 million pages of digital goods for sale.  Zipidee is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information on the Zipidee marketplace, please visit www.zipidee.com, www.totalvid.com, and www.videowaza.com.


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