ASUS Wins Prestigious 2008 IF Design Awards

Jan. 10, 2008 - PRLog -- The 2008 IF Design Awards results have been announced, and ASUS products have been chosen as recipients of the IF Design Awards. The LS201 LCD monitor, the G-Series Notebooks and the BrightCam V30 webcam have each received the honorary accolade.

Industrie Forum, globally renowned as one of the world’s leading design institutions, gives out the iF Award; which is also sometimes known as the “Design Oscar”, annually to top designs for a variety of product categories. These IF awards recognize outstanding design and only the best of which were selected for an award and publicized internationally.


Winning Product   Description   Category

LS201 LCD Monitor   Slim and Elegant Façade Combined with Powerful Visual Performance   Computers

G-Series Notebook
   Gamers’ Choice of Top Fighting Laptop Model   Computers
BrightCam V30 Webcam   Exceptional Image Quality in a Slim and Portable Outlook     Computers

LS201 LCD Monitor
   The LS201 20” LCD monitor caters to the needs of trendy 3C users with an exterior piano-painted black chassis, fine hair-lined aluminum details, a unique base that exudes a LED light and a diamond-cut glass surface of 9H hardness for protection from damages or pollution. It also incorporates wide viewing angles, ASCR (ASUS Smart Contrast Ratio) 2000:1 and ASUS exclusive Splendid™ Video Intelligence Technology.

Beautiful Aesthetics
The LS201 incorporates a half-thinner panel than generic LCD monitors to display an aesthetically slim style – complementing the simple and clean-lined glossy black design. The unique “Light-in-Motion” LED lights on the base creates a soothing effect and distinct feel to the atmosphere while in operation – allowing the LS201 to stand out as a symbol of style and elegance on the desk.

9H Hardness Surface for Panel Protection
The LS201 specially adopts a protective surface with the characteristics of 9H high hardness, which lets the panel be protected against scratches and pollution. The anti-reflection coating on the glass allows superb light transmittance (over 96%, which is 11% higher than generic glass) and anti-reflection capabilities (below 2% reflections) to deliver clear images without distortions.

Quality Functionality to Provide a Visual Feast
The LS201 incorporates 1400x1050 SXGA+ high resolution, 5ms response time and dual video inputs (DVI-D and D-sub) together to deliver clear and smooth image quality. The innovative ASCR (ASUS Smart Contrast Ratio Technology) provides the high contrast ratio of 2000:1 – creating sharper and more stereoscopic images especially during video and movies.

Splendid™ Video Intelligence Technology
Splendid Video Intelligence Technology, found exclusively in ASUS solutions, detects activation and usage of video applications and automatically optimizes image quality for the best visual results. Five modes of operation (Standard, Game, Theater, Scenery and Night) and three skin tone options provide high-quality image in different video applications.
G-Series Notebooks
   The G1 and G2 are high-performance notebook computers designed for mobile gamers. Based on the latest Intel Centrino Duo Mobile Technology with advanced graphic solutions, they revolutionize the way games are played with blistering speed and true-to-life video and audio performances - on the go! Available in 15.4” and 17” sizes, these two widescreen notebooks incorporate fine gaming details to elevate the overall gaming experience.

Suit of Armor
The LCD cover incorporates a special in-mold decoration design that not only gives the notebook an instant game machine identity but also makes the surface more resistant against scratches and paint chipping.

Graphic Intensity Indicator
Direct Flash sidelights enhance gaming spirit when DirectX support is activated for graphic intense moments.

Wireless Video Communication
A built-in high-resolution webcam and speaker allow wire-free video conferencing anywhere without the hassle of tangling wires.

Interruption-Free Live Information Update
The ASUS Direct Messenger information side display updates instant messages, system status and reminder alerts with zero distraction to accommodate full screen game mode. The OLED window can also be customized to show personal messages and even caller IDs when Power4 Phone function is activated.

Gaming Hotkey Highlights
The full-sized keyboard makes mobile gaming ergonomically comfortable while the W, A, S and D keys are especially marked with color squares to match the rest of the notebook color scheme for convenient access at one glance.

Extensive Connectivity
Bluetooth 2.0 enhanced data rate transmits three times faster than the standard Bluetooth for increased connectivity and synchronization between digital devices. In addition, a complete range of input/ output ports offers dynamic data transfers and storage including, USB ports, TV-out port, card reader and express card slots.

High-speed Internet Access
Enjoy high-speed wireless Internet for data access and transfers with integrated WLAN 802.11 a/b/g. In addition, ASUS exclusive Net4 Switch Utility detects available network in the surrounding environment and allows users to select and make a switch anywhere, ensuring smooth connection transitions on the go.
Brightcam V30 webcam

   The Brightcam V30 webcam provides superior image quality and vivid graphics for exceptionally clear video communications – even under low lighting conditions. Innovative features like the face tracking technology, convenient plug and play options and a host of frame and effects allows this slim and portable webcam to provide fun and exceptional quality conversations.

VGA Resolution with Vivid Image Quality
Up to 30fps flowing video resolution and up to 1.3M pixels still photos by software interpretation

Face Tracking
Frees users to move around and always keep their faces in the main focus

Plug and Play
More convenience with Driver-Free Installations in Windows Vista and XP SP2.

Splendid Low-Light Image Performance
Captures clear and noiseless video, and still pictures even under low lighting situations like NB/PC’s LCD panel lighting (under 2Lux)

For more information, please visit the company webpage at www.asus.com

About ASUS
ASUS is a leading provider of 3C total solutions. With a global staff of more than 100 thousand and a world-class R&D design team, the turnover for 2006 was 17.4 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan.

For more information, please contact:
ASUSTeK Computer (Thailand) Co., Ltd.: Khun Sirirat Siriphalakornkit
Tel: +662 677-4422-9 Fax: +662 677-4430 Email: sirirat_s@asus.com.tw
Communications Team; Professional Media Business Co., Ltd.: Khun Thanom Jitthammasatian (Mai)
Tel: 0-2934-6718 Ext. 18 Fax: 0-2934-6720 Email: thanom_j@pmb.co.th;