New Research to Reveal Best Practices in Marketing & Selling to Senior Care Industry's "Trends in Senior Care Marketing" report will outline key trends in marketing and selling to buyers of products and services in the growing senior care market
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Senior Care


Capitola - California - US

Dec. 11, 2007 - PRLog -- CAPITOLA, Calif. – How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced in 2008? Will senior care vendors attend fewer tradeshows? These questions and more will be answered in an upcoming research report titled, "Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008."

Senior care suppliers who would like to participate in the research may visit:

Scheduled to launch in early 2008, is an on-demand marketing and PR service for companies selling products and services relating to the aging of America. will offer the senior care industry the same marketing benefits and services that its sister product,, offers the human resource industry: the ability to generate publicity, website traffic, sales leads and improved search engine rankings. It is owned by Fisher Vista, LLC, the marketing and information services firm that also owns Launched in 2002, is the largest marketing and public relations firm in the human resource marketplace.

The upcoming "Trends in Senior Care Marketing" report will outline key trends such as: the patterns of adoption and use of various marketing and public relations tactics by senior care suppliers; the growth of "Web 2.0" tactics including social networking; what marketing activities have the greatest impact in lead generation; the importance of SEO and search-optimized press releases; the amount suppliers will invest in Pay-Per-Click advertising.

According to Mark Willaman, president of Fisher Vista, LLC and founder of both HRmarketer and SeniorCareMarketer, reaching buyers of senior care products and services can be quite challenging, considering the vast array of purchasing influencers in this marketplace. These include family caregivers, doctors, nurses, social service agencies, hospitals, geriatric care managers, pharmacists, physical therapists, rehabilitation centers, home health care, housing and residential facilities, and more.

"The Internet is dramatically changing how brands are established and purchases are made. For suppliers attempting to reach buyers of senior care products and services, new approaches are needed," said Willaman. "This report will help senior care suppliers understand their marketing and PR options, what their peers are doing and how to better allocate their marketing and PR dollars in 2008."

To complete the "Trends in Senior Care Marketing" survey and receive a complimentary copy of the finished report, please visit:

About Fisher Vista, LLC

Fisher Vista, LLC ( is a marketing and information services firm focusing on the human capital and senior care industries. The company's flagship product,, is the No. 1 online marketing and PR service in the human resources industry. Since 2001, over 500 human resource suppliers have used and the HRmarketer Services Group to generate publicity, website traffic, sales leads and improved SEO. is scheduled for launch in early 2008 and will achieve similar results for companies selling products and services relating to the aging of America.

Source:Mark Willaman
Email:Contact Author
Tags:Senior Care
Industry:Health, Marketing, Business
Location:Capitola - California - United States

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