DataCash and EntroPay give online spenders seasonal cheer

Nov. 30, 2007 - PRLog -- With online merchants anticipating the festive period’s annual sales boost and as identity theft remains prolific in the headlines, DataCash and EntroPay join forces at an appropriate time.

Online merchants have been attracting more and more shoppers; according to UK online retailing body IMRG, e-retail sales during the first 10 months of 2007 were worth £35.7 billion with £4.4 billion of sales in October, a growth of 62% over the same month last year.  But, this growth is likely to be dampened by concerns about identity theft highlighted by the recent, well-publicised losses of personal data by government and financial institutions.  

EntroPay’s flagship product is its prepaid virtual VISA card, EntroPay Virtual, which, instead of being a card issued on plastic in the traditional manner, has the card number and other details delivered securely to the user’s screen.

Consumers can use EntroPay Virtual VISA cards to make purchases at any online merchant that accepts VISA.  With EntroPay, users can create a different virtual VISA card for each of their online purchases, and for exactly the amount they plan to spend.  Once they make the purchase they can discard the virtual VISA card since it will no longer have any money on it.  And because only limited personal information need be given to the merchant, users can protect their privacy as well as their money.
EntroPay’s appeal lies in its ability to provide a hassle-free, seamless way for consumers to pay at any online merchant worldwide, securely and privately.  

Thanks to EntroPay’s state-of-the-art fraud and identity check systems, most customers can get an EntroPay Virtual VISA instantly, and can fund and top up their card using regular VISA, MasterCard, Maestro and other bankcards.    

DataCash Merchants can use EntroPay to offer their Consumers a simple and convenient alternative way to pay online for those who cannot or prefer not to pay with their traditional credit or debit card.  By empowering Consumers to pay safely and privately at this time, EntroPay Virtual is set to help DataCash’s online merchants raise sales figures this season.

Pieter Erasmus, Global Business Development, DataCash commented “EntroPay allows DataCash Merchants to offer their consumer base a Virtual Credit Card alternative with limited risk and exposure to conduct business anywhere on-line where the VISA acceptance brand is displayed and with the added comfort that they do not “share” their primary card details on multiple websites.”
Marc Wood, VP Sales and Marketing for EntroPay, said of the collaboration “The adoption of EntroPay by DataCash helps consumers get access to our solution at the point of need by making it available through DataCash’s broad base of merchants.”

For further information:
Marc Wood, EntroPay:      087 0366 6960
Carly Smith, DataCash:   020 7421 9287


www.datacash.com
About DataCash

DataCash Group PLC (AIM: DATA), a market leading provider of payment processing solutions, provides merchants with a single interface that allows them to process secure payments, both on and offline, anywhere in the world.  DataCash also provides a range of value added services with its fraud and Risk Management solutions supporting AVS/CV2, 3-D Secure (Verified by Visa and MasterCard Secure Code) together with traditional rules-based screening. DataCash provides first-class service reliability at a fraction of the price of an in-house solution, servicing clients within the retail, travel, telecommunications and gaming sectors.


About EntroPay – www.entropay.com
EntroPay is an innovative online payment service offering VISA and MasterCard prepaid products to businesses and consumers.  EntroPay can be used by consumers to shop safely and privately online, by businesses to co-ordinate and control their online business purchases and also by businesses to pay consumers
EntroPay has been operating since 2003 by Ixaris Systems Ltd which is certified as a small e-Money Issuer by the FSA and is a registered as a Money Service Business with the HMRC.

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EntroPay is an innovative online payment service offering VISA and MasterCard prepaid products to businesses and consumers.  EntroPay can be used by consumers to shop safely and privately online, by businesses to co-ordinate and control their online business purchases and also by businesses to pay consumers
EntroPay has been operating since 2003 by Ixaris Systems Ltd which is certified as a small e-Money Issuer by the FSA and is a registered as a Money Service Business with the HMRC.

Website: www.entropay.com