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Follow on Google News | Wipes forecasts to 2011 & 2016Demand for wipes, both consumer and industrial, is forecast to increase 7.1 percent per annum to $2.3 billion in 2011, propelled by further segmentation of the market and a continual spate of new product introductions
By: Sunil Nair US demand to grow 7.1% annually through 2011 The number and variety of wipes on the market will continue to multiply, with companies rapidly competing to introduce new products that open or create entirely new market sectors ahead of their competitors. The success of wipes in both consumer and industrial markets derives from the ease-of-use, disposability, portability, and reduced risk of cross-contamination these products offer. However, wipes that do not provide the cost and convenience demanded by consumers are expected to drop out of the market just as quickly. Household cleaning, hand & body wipes among consumer market leaders Convenience and innovation will remain driving forces in the relatively new consumer market, with household cleaning, hand and body, and a number of other, small volume consumer wipes projected to register the strongest growth. Though baby wipes will remain the top selling type of wipe, demand for these products will continue to suffer due to market maturity and continued replacement by newer, task-specific wipes in non-diaper applications, where baby wipes once enjoyed considerable popularity. For example, there continues to be a deluge of new product introductions in household care wipes offering innovative, task-specific benefits. Growth in household care wipes will be propelled by the appeal of one-step, disposable wipes that provide a quick and convenient format for household cleaning chores ranging from outdoor grills to wooden floors and stainless steel appliances. These wipes also offer a fast and easy cleaning alternative for consumers with little free time. Following the lead of the consumer market, new product innovations and expanding applications will drive demand for wipes in the industrial market, which will reach $1.1 billion in 2011. Manufacturing and health care will remain the largest segments of this market, with special purpose products such as clean room and surface preparation wipes, as well as personal bathing wipes projected to see the fastest growth. Spunlaced nonwovens to outpace airlaid substrates Improvements in nonwoven substrates have made possible the task-engineering of many properties including softness, tear resistance, absorbency, thickness, heat and abrasion resistance, static discharge, lint content and particle emission. Though the US wipes market traditionally has favored the use of airlaid substrates, in recent years the US industry has witnessed a shift toward the use of spunlaced nonwovens in a number of wipes applications. Demand for spunlace is expected to continue to advance at above average rates through 2011, due to their softness, strength, performance capabilities, and amenability to complex designs (e.g., embossed patterns). Surfactants to be fastest growing chemical in wipes Advances for the chemicals that saturate or are deposited into wipes will derive from the increasing diversity of chemical formulations adapted to a wipes format as companies seek to tap the strong consumer interest in these relatively new, wipe products. Surfactants will experience the fastest gains, resulting from an ongoing shift away from solvent formulations. Furthermore, surfactants offering biocidal properties will drive overall value gains due to increasing concerns regarding bacterial contamination in industrial and consumer applications. Table of Contents Executive Summary Market Environment General Macroeconomic Overview Demographic Trends Household Trends Consumer Spending Trends Manufacturing Outlook Health Care Trends Retail Sector Trends Retail Wipes Market Overview Competitive Wiping Products Overview Pricing Trends Environmental & Regulatory Issues International Activity Product & Market overview Product Outlook Wet Wipes Dry Wipes Market Overview Consumer Markets General Personal Care Cosmetic & Toiletry Industry Outlook Wipes Demand Baby Wipes Facial Wipes Hand & Body Wipes Other Personal Care Wipes Household Specialty Household Cleaners Outlook Wipes Demand General Purpose Cleaning Floor Care Wipes Other Other Consumer Automotive Pet Care All Other Industrial Markets General Manufacturing Special Purpose Clean Room Surface Preparation Printing Other General Purpose Health Care Primary & Emergency Care Long Term Care Commercial Foodservice Other Other Markets RAW MATERIALS General Substrates Airlaid Spunlace Other Chemicals Surfactants Emollients Other INDUSTRY STRUCTURE General Market Share Converters Level Retail Level Industry Restructuring Competitive Strategies New Product Development Product Line Extension Product Differentiation Low Cost Position Product Placement Market Segmentation Cooperative Agreements Manufacturing Contract Manufacturing Packaging Trends Marketing & Advertising Distribution Company Profiles List of Tables & Charts Executive Summary 1 Summary Table Market Environment 1 Macroeconomic Indicators 2 Demographic Trends 3 Household & Housing Stock Trends 4 Personal Consumption Expenditures & Disposable Personal Income 5 Manufacturers’ 6 Health Care Indicators 7 Retail Sales 8 Retail Wipes Market 9 Competitive Wiping Products Demand 10 Wipes Prices Product & Market overview 1 Wipes Demand by Type & Substrate Cht Wipes Demand by Type, 1996-2016 2 Wet Wipes Demand by Sector & Application 3 Dry Wipes Demand by Sector & Application 4 Wipes Demand by Market Consumer Markets 1 Consumer Wipes Demand by Market Cht Consumer Wipes Demand by Market, 2006 2 Cosmetic & Toiletry Supply & Demand 3 Personal Care Wipes Demand by Application 4 Baby Wipes Demand Cht Baby Wipe Retail Sales, 2006 5 Facial Wipes Demand 6 Facial Cleansing Wipes Demand 7 Other Facial Wipes Demand 8 Hand & Body Wipes Demand 9 Moist Towelettes Demand 10 Personal Hygiene Wipes Demand 11 Medical Wipes Demand 12 Other Hand & Body Wipes Demand 13 Other Personal Care Wipes Demand 14 Specialty Household Cleaner Shipments 15 Household Wipes Demand by Application 16 General Purpose Cleaning Wipes Demand 17 Floor Care Wipes Demand 18 Other Household Wipes Demand 19 Other Consumer Wipes Demand Industrial Markets 1 Industrial Wipes Demand by Market Cht Industrial Wipes Demand by Market, 2006 2 Manufacturing Wipes Demand by Application 3 Special Purpose Manufacturing Wipes Demand 4 General Purpose Manufacturing Wipes Demand 5 Health Care Wipes Demand 6 Commercial Wipes Demand by Application 7 Foodservice Wipes Demand 8 Other Commercial Wipes Demand by Application 9 Other Wipes Markets Demand RAW MATERIALS 1 Raw Materials Demand in Wipes 2 Substrates Demand in Wipes Cht Substrates Demand in Wipes, 2006 3 Airlaid Demand in Wipes 4 Spunlace Demand in Wipes 5 Other Substrates Demand in Wipes 6 Chemicals Demand in Wipes Cht Chemicals Demand in Wipes, 2006 7 Surfactants Demand in Wipes 8 Emollients Demand in Wipes 9 Other Chemicals Demand in Wipes INDUSTRY STRUCTURE 1 US Wipes Sales by Company, 2006 Cht US Wipes Converter Market Share, 2006 Cht US Wipes Retail Market Share, 2006 Cht Wipes Flowchart For more information kindly visit: http://www.bharatbook.com/ Website: www.bharatbook.com End
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