GM India Announces First Cost-of-Ownership Programme, Launches Chevrolet Aveo Anniversary Edition

Nov. 16, 2007 - PRLog -- New Delhi – General Motors India today announced an industry-first Cost-of-Ownership Programme for its Chevrolet products.  During a ceremony presided over by GM India President and Managing Director Rajeev Chaba and Chevrolet Aveo brand ambassador and Bollywood superstar Rani Mukherjee, the automaker also introduced the Chevrolet Aveo Anniversary Edition.

Cost-of-Ownership Programme

All new GM India customers are eligible to participate in the Cost-of-Ownership Programme.  If the total maintenance cost over a period of three years or 45, 000 km (whichever comes first) exceeds a fixed amount, the customer can receive a refund on the difference.

Speaking on the occasion Mr. Chaba said “This programme stems from the confidence we have in our world-class products and establishes the Chevrolet brand as best in class in terms of cost of maintenance among other exclusive product attributes.    It will ensure that our customers enjoy the most pleasant ownership experience.”  

The total maintenance costs of Chevrolet carlines are: Chevrolet Spark – Rs 12, 999 ;    Chevrolet Aveo U-VA – Rs 14, 999 ; Chevrolet Aveo – Rs 15, 999 ; Chevrolet Optra Magnum (Petrol) / SRV – Rs 17, 999; and Chevrolet Optra Magnum (Diesel) – Rs 24, 999.  


The programme covers everything except special items such as repairs due to accidents, external damage, damage from natural disasters or flooding, tyres, batteries, accessories, car care and detailing products. Participants are required to adhere to regular maintenance schedules and receive service from authorized GM India dealers and service networks.


Chevrolet Aveo Anniversary Edition

The launch of the Chevrolet Aveo Anniversary Edition by GM India follows the successful recent launches of the Chevrolet Spark and Chevrolet Optra Magnum.  Like its siblings, the Anniversary Edition offers a host of exclusive features, including:

• A refreshed instrument panel with chrome trim on the air conditioning vents and a chrome-garnished telescopic instrument cluster
• Comfortable back seat armrests with cup holders
• An improved gear shift
• Enhanced throttle response
• Advanced levels of noise, vibration and harshness protection

“The launch of the Anniversary Edition of the Chevrolet Aveo is a testament to the importance that GM India attaches to maximising customer satisfaction. With its exclusive features and outstanding value for money, it offers our discerning customers another ideal option for meeting their driving needs,” said Mr. Chaba.

The Chevrolet Aveo is a global product that incorporates the latest technology and meets the highest standards of quality. It has been re-engineered for India based on extensive testing across the country to meet the specific needs of local customers, driving conditions and regulations. Its class-leading performance and long list of features make it an ideal city car. The Aveo is being rolled out in more than 140 countries around the world, including several European markets and the United States.

General Motors India is a wholly owned subsidiary of General Motors Corporation.  GM India manufactures the Chevrolet Optra, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA, Chevrolet Spark and Chevrolet Tavera at its state-of-the-art-facility in Halol.

For any other information, please log on to http://www.chevrolet.co.in

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General Motors India is a wholly owned subsidiary of General Motors Corporation.  GM India manufactures the Chevrolet Optra, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA, Chevrolet Spark and Chevrolet Tavera at its state-of-the-art-facility in Halol.

Website: www.chevrolet.co.in