PrimeWOMAN Magazine - Welcomes 4 Women in Business - Women Entrepreneurs - Rising to the Top

Nov. 12, 2007 - PRLog -- “Dressing Women from Head to Toe”

Two women, two lifelong friends, one joint venture to combine talents and abilities equal a formula for a successful business.  For the past five years, Lisa Scarpaci  and Cindy Fazio have seen their vision for a comfortable, personable, unique “dressing room feel” boutique come to fruition.  

Lisa’s background comes from the wholesale end of the business on 7th Avenue in NYC.  She graduated FIT and has loved fashion her whole life.  Cindy graduated the NY School of Interior Design, FIT, and the French Culinary Institute and had a catering business.  

Lisa and Cindy do all the buying together for their shop.  They work as personal shoppers for clients in Manhattan. Their pleasure comes from working with customers in their store, dressing them from head to toe.  Their store carries a wide array of styles, designers, and price ranges, aiming to please a wide demographic.  

Lisa notes that her greatest reward comes from helping to fit women properly in flattering styles.  She loves being able to watch a customer feel good about herself and enjoys the fact that she had a hand in reinventing the person.  Her sense of chic helps her envision what fashions will look great on a customer, guiding them to flattering designs and colors.  Clients’ trust in these two women creates an air of friendship.  

The secret to Fusion’s success lies in the customer service.  You will not find in department stores the personal, caring touch Lisa and Cindy provide.  They make a point of getting to know the customer’s preferences, and their number one priority is pleasing the customer, offering just enough assistance when needed yet giving space for the customer to browse.  

Both women agree, however, that their greatest blessing and triumph in life is their children and their role as mother. Lisa has a seven year old, and Cindy’s child is eight.  

Forever Fusion Ladies Boutique
45 West Rt 537, Colts Neck  
www.foreverfusion.com
732-780-9575



“Fitting Feet with Designer Fashions”
It began as a search to find a pair of her favorite designer boots.  Eva Bobb realized that if she was searching high and low, so were others.  With the encouragement, support, and website-development abilities of her husband, Eva began offering upscale designer brand shoes on her website.

Eva is a woman of many roles.  Not only is she an entrepreneur, but she has also worked in corporate America for well over a decade and was recently promoted to Director of Purchasing for a major online company whose sales exceed $100 million. At home, she keeps the fires going for four teenage children.

When Eva recognized that her virtual store was a success, she decided to expand her offerings and display her shoes in a traditional brick and mortar setting. Again, with the strong support of her husband, who recognized her lifetime passion for shoes could be shared with other women, Eva opened her first store in East Brunswick. When she outgrew the space in 2005, she moved to a new location in Holmdel.  

This incredibly versatile woman does all the buying for Eye Candy Fashions, manages the daily operations of the store, and keeps up with the latest trends to keep her customers satisfied. Eva strives to supply customers constantly with their requests for designer brands of shoes and handbags.  

The most challenging part of being involved in her business is providing the right selections for her customers. Eva needs to be able to make the decision to purchase a style she believes will be trendy enough and also satisfy her customers who are looking for a classic shoe. She shops the world so her customers do not have to.  

Excellent customer service is a huge part of why customers return to Eye Candy Fashions. They delight in the unique items they find at Eye Candy while someone pays attention to their needs. Eva’s greatest rewards are developing a relationship with customers and being able to offer them variety, suggestions and assistance. Her plans for the future are to expand the brands found at her boutique while branching out her stores to other locations.  
Eye Candy Fashions
Rte 35 & Union Ave, Kohl’s Plaza, Holmdel
732-888-3434
www.EyeCandyFashions.com

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