DVD swapping site takes a stand over 18+ movies

Hitflip adds age verification for over 18 content
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Nov. 5, 2007 - PRLog -- London – Hitflip, the UK’s largest DVD, CD and book swapping site has added an over 18 verification feature to protect younger viewers from inappropriate content.

Unlike other media swapping sites, Hitflip allows users younger than 18 to join its web site. With a large number of teenagers using the internet as a primary source of information, communication and content, the company sees a younger generation as its core user base.

“Teenage internet users should not be discriminated against. We want to give them a chance to have fun swapping DVDs and managing their own personal accounts,” says Adam Finlayson, UK General Manager, Hitflip. “At the same time, their parents may rest assured that their children are protected from inappropriate content.”

More than 2,500 over 18 certificate horror and action films are currently listed on Hitflip.co.uk, along 1,000 adult DVDs. Hitflip is the first UK web site to offer over 18 adult movies to UK residents.

Joining Hitflip is easy and takes less than 30 seconds. There is no subscription required and users pay only 79p per transfer, which protects them against fraud and damaged media. In addition, there is an initial one-off fee of £5 to allow appropriate age verification.

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About Hitflip
Hitflip (www.hitflip.co.uk) is an online, peer-to-peer swapping site for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 200,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs.

Press contacts:
Zuzanna Pasierbinska-Wilson/Emma Bakker
Tel. 02074946595
zuzanna@custardpr.com and emma@custardpr.com

Website: www.hitflip.co.uk
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