Plus Size E-Retailer Features The Hottest Plus Size Dress For Fall and Announces Model Search Winner

This season’s most in demand fashion item for curvy women is the Abby Z Kimono Dress featured exclusively at who is announcing today the winner of their Real Woman Model Search.
Abby Z Kimono Dress
Abby Z Kimono Dress
Sept. 8, 2007 - PRLog -- Fall runways are ablaze with the latest fashion trends and plus size women are not left out this season thanks to contemporary plus size designer Abby Z. Her latest offering for fall 2007 is the kimono dress, the most popular silhouette that flatters and enhances curvy figures.  This stylish plus size dress is flying off the shelves at, a site dedicated to trendy plus size clothing.  Founded by former plus size fashion model and entrepreneur Nancy Baum whose goal was to create a world class shopping destination for curvy women like her that demand the same trend-setting styles that are available to straight-sized women.  

Baum created her online retail clothing business to deliver sexy and trendy plus size clothing specifically designed for plus size women. Her successful e-store runs an innovative advertising campaign where real customers are chosen as models for the designer plus size clothes the site sells. Their latest winner, Victoria Castillo, was chosen from over eight hundred applicants. “Victoria is beautiful inside and out. She has a healthy body image and celebrates her size 14 figure,” explains Baum.  After hearing the news that she was selected as the next model search winner Victoria stated, “I am very excited to be selected as the next Cherished Woman model winner because I am a big fan of every designer featured on the site - so much variety in just one place!” During her first photo shoot she had the opportunity to model Abby Z’s kimono dress.  Not only is this plus size dress a favorite with Ms. Castillo but with GLAMOUR and ESSENCE magazines too.  Both periodicals selected it as one of the must have dresses for fall.

To be one of the first to own the Abby Z kimono dress featured in GLAMOUR and ESSENCE magazines or other popular designer labels visit today. For a limited time only the company is offering free ground shipping to all domestic US customers. is searching for its next Cherished Model winner.  Interesetd applicants can visit the web site to get all the details and submit their pictures,

About, an Internet retailer of trendy plus size clothes, was founded by Nancy Baum, entrepreneur and former plus size model. The online boutique features high-end, designer plus size fashion aimed at bringing out the natural sex appeal of the modern woman, no matter what her dimensions.'s collection of plus size designer clothes includes, Abby Z, Anna Scholz, Gayla Bentley, Jessica Svoboda, and many more exciting designers lined up for 2007.

About Abby Z:
Abby Z is a fun, contemporary designer who is looking to bring luxury and style to the plus size customer. Abby Z offers great fit, affordability and great looking clothes that will never go out of style. Sizes range from 14 and up.

Photo by Chanel Rene Photography,


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