World Wipes Forecasts for 2011 & 2016

Global demand to grow 6.5% annually through 2011
By: Sunil Nair
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World Wipes Forecasts For 2011 2016


Navi Mumbai - Maharashtra - India

Aug. 29, 2007 - PRLog -- Demand for wipes, both consumer and industrial, is forecast to increase 6.5 percent per annum to nearly $8 billion in 2011. Wipes have experienced explosive growth over the course of the past ten years or so. What began as a convenience item for parents during infant diaper changes has turned into a vast taskspecific product market where there is a wipe for nearly every need. The success of wipes in both consumer and industrial markets derives from the ease-of-use, disposability, portability, and reduced risk of cross-contamination these products offer. While market expansion continues, there have been signs of maturity in the global wipes industry as the rate of new product introductions begins to slow and is centered around improvements of existing product lines (e.g., improving nonwoven properties, including enhanced softness, tear resistance, absorbency, thickness, heat and abrasion resistance, static discharge, lint content, particle emission and biodegradability) and not the invention of entirely new product categories or applications, as was the case over the past ten years (e.g., floor cleaning wipes in the late 1990s/early 2000s).
Developed areas to remain dominant markets for wipes
The majority of the global wipes market is controlled by the developed areas of the US, Western Europe and Japan. Just the US and Western Europe together, for example, accounted for nearly two-thirds of the global market in 2006. Propelled by a significant manufacturing base, a large affluent population base and lifestyle trends focused on time-saving products, the developed areas of the US, the Western Europe region and Japan will continue to lead the global wipes market.
Fastest gains in demand to occur in developing nations
Nevertheless, the more rapid gains will be linked to developing nations, such as China and India. Many developing areas are experiencing rapid economic and industrial expansion, providing opportunities for wipes used in manufacturing processes, as well as in janitorial activities in service sectors and various other businesses. In addition, these areas are experiencing increases in personal income levels, resulting in an expansion of the middle class, allowing a greater number of individuals the monetary resources to indulge in value-added consumer items, such as facial cleansing wipes and household cleaning wipes. A number of international wipes producers, such as Procter & Gamble and Kimberly- Clark, have recognized the opportunities these developing countries provide and are focusing on expanding their market presence in these areas.
Study coverage
This new industry study, World Wipes, is available for $5400. It presents historical demand data for the years 1996, 2001 and 2006 and forecasts for 2011 and 2016 by product market, 6 regions worldwide and for 16 countries. In addition, this study also considers market environment factors, evaluates company market share data and profiles 29 global industry competitors.
Table of Contents

Executive Summary
Market Environment
World Economic Overview
Recent Economic Performance
Macroeconomic Outlook
World Demographics Outlook
World Population Outlook
World Urban Population Outlook
World Under 5 Years Old
Population Outlook
World Female Population Outlook
World Households Outlook
World Consumer Spending Outlook
World Manufacturing Overview
World Motor Vehicles In Use Overview
World Cosmetic & Toiletry Overview
World Soap & Detergent Overview
World Health Expenditures
Competitive Technologies
Raw Material Trends
Environmental & Regulatory Overview
Market Overview
Consumer Wipes
Baby Wipes
Personal Care Wipes
Household & Automotive Wipes
Industrial Wipes
Manufacturing Wipes
Health Care Wipes
Other Industrial Wipes
Product Overview
Regional Overview
Per Capita Consumption Trends
Trade Considerations
North America
United States
Western Europe
The Netherlands
United Kingdom
Other Western Europe
Other Asia/Pacific
Other Regions
Latin America
Other Latin America
Eastern Europe
Other Eastern Europe
Industry Structure
Market Share
Industry Restructuring
Competitive Strategies
Manufacturing Methods
Marketing & Distribution
List of Tables & Charts

Executive Summary
1 Summary Table
Market Environment
1 World Gross Domestic Product
by Region
2 World Population by Region
3 World Urban Population
by Region
4 World Population by Age
& Gender
5 World Manufacturing Value
Added by Region
6 World Motor Vehicle
Park by Region

7 World Cosmetic & Toiletry
Shipments by Region
8 World Soap & Detergent
Shipments by Region
9 World Health Expenditures
by Region
10 Raw Material Trends

1 World Wipes Demand by Market
2 World Consumer Market
for Wipes by Region
Cht World Consumer Market for
Wipes by Region, 2006
3 World Baby Wipes by Region
4 World Personal Care Wipes
by Region
5 World Household & Automotive
Wipes by Region
6 World Industrial Market for
Wipes by Segment & Region
Cht World Industrial Market for
Wipes by Region, 2006
7 World Manufacturing Wipes
by Region
8 World Health Care Wipes
by Region
9 World Other Industrial Wipes
by Region
10 World Wipes Demand by Product
11 World Wipes Demand by Region
Cht World Wipes Demand
by Region, 2006
Cht Wipes Consumption
Per Capita, 2006

1 Wipe Sales by Company, 2006
Cht World Wipes Demand
Market Share, 2006
2 Selected Acquisitions
& Divestitures
3 Selected Cooperative Agreements

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