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Follow on Google News | Success Of Barclaycard Advertising Campaign Prompts Return Of Comic DuoBarclaycard has revealed its latest national TV advertising campaign
By: Barclaycard The campaign promotes the benefits of using a Barclaycard (http://www.barclaycard.co.uk/ The creative, produced by advertising agency BBH, continues Barclaycard’ Mangan and Rhind-Tutt follow in the footsteps of a string of celebrities that have fronted memorable Barclaycard campaigns, including Rowan Atkinson, Alan Whicker, Jennifer Aniston and Jennifer Saunders. Gary Twelvetree, Director of Brand & Advertising at Barclaycard commented on the campaign launch: “We are delighted to welcome back Julian and Stephen in our new campaign after the success of the previous adverts which helped us to achieve real advertising cut-through in an industry that is fiercely competitive. Julian and Stephen’s on-screen chemistry and comic personas fitted perfectly with the serious messages we want to get across about the benefits of having a Barclaycard.” Steve Kershaw, Group Director at BBH commented: “These latest ads build on our previous work for Barclaycard and we’re confident consumers will enjoy the campaign and take out a clear and powerful product message”. …Ends… Notes to Editors To contact the Barclaycard Press Office please call 01604 251229. Barclaycard product information is available at www.barclaycard.co.uk/ About Barclaycard: Barclaycard is a multi-brand credit card (http://www.barclaycard.co.uk/ In the UK, Barclaycard comprises Barclaycard, Sky Card, Thomas Cook and Argos branded credit cards and FIRSTPLUS secured lending. Barclaycard also manages card operations on behalf of Solution Personal Finance. Outside the UK, Barclaycard provides credit cards in the United States, Germany, Spain, Italy, Portugal, India, the United Arab Emirates and Africa. In the Nordic region, Barclaycard operates through Entercard, a joint venture with ForeningsSparbanken (Swedbank). Key facts: Number of UK card customers: 9.6m Barclaycard International cards in issue: 7.6m Number of Barclaycard Business retailer/merchant relationships: Barclaycard PR contact: Andrew Bond Barclaycard Press Office Barclaycard 1234 Pavilion Drive Northampton NN4 7SG 01604 251229 http://www.barclaycard.co.uk/ Website: www.barclaycard.co.uk/ End
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