"Transform your World with Toshiba and the Transformers movie!"

Dual branded campaign web site launched to promote Toshiba notebooks and Transformers the Movie - with a competition offering the chance to win a helicopter flying lesson.
Aug. 13, 2007 - PRLog -- In their highly competitive sector, Toshiba have created a site that shows there can be more than meets the eye when evaluating notebook PC’s. This is achieved through the site design theme itself; with abstract notebooks images shot and lit to resemble robotic parts that could be scenes from the movie. By interweaving these notebook views with footage and stills from Transformers, the brand synergy is emphasised in a visual and interactive Flash environment.

The site has been produced by Persona Creative using bespoke notebook photography and official movie footage, brought together in Adobe Flash and Flash Video. The site has dual branded features including the ability to send to an Autobot or Decepticon friend, a branded HTML email and a 360 degree viewpoint of the featured Satellite notebook that can be Transformed from open and closed states.

The integrity of the iconic Toshiba and Transformers brands is maintained through a close partnership between Toshiba and Paramount Pictures UK, who are managing the movie distribution and promotion. Only official brand assets and footage have been used on the campaign.

Since it’s pre-launch in mid-July, the campaign is already showing signs of success with hundreds of competition entries, repeat visits averaging over 2.5 and over 46% of visits lasting more than two minutes.

The site will be live until the end of the summer movie season and is available at http://www.transformers.toshiba.co.uk/competition.aspx

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