MG Rover Group Vehicle Manufacturer Strategic Insight

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Vehicle Manufacturer Strategic Insights are individual, in-depth, constantly updated manufacturer channels. MG Rover Group is just

one channel in a series of 37.

Your MG Rover Group Strategic Insight is beneficial to you on a variety of levels:

As a comprehensive reference to the activities of the manufacturer
As a news digest of all current activities
As a working manual for those clearly involved with the manufacturer
As an analysis of the recent performance of the manufacturer and a guide to its future strategy
Contents include:

News - updated daily

Background
Origins | Development | The BMW fiasco | The post-BMW era

Structure
Ownership | Main divisions | Geographical spread | Activities | Organisation | Key personnel | Global addresses

Strategy
Brands | Technology | Design | Platforms | Manufacturing | Suppliers | Partnerships | Distribution

Financials
Latest results and historical data back to 2001

Models
Current model lineup | Forward models programme

Manufacturing
Overview | Passenger car plants | Passenger car assembly contracts | Component plants | Projects

Sales
Latest results and historical data back to 2001

Table of Contents

Chapter 1: Background
Origins
Development
The BMW fiasco
The post - BMW era
Nanjing Automotive

Chapter 2: Structure
Ownership
Geographical spread
Key personnel
Global addresses

Chapter 3: Strategy
Brands
Technology
Design
Platforms
Manufacturing
Purchasing
Partnerships
Markets

Chapter 4: Financials
Full year 2003
Full year 2002
Full year 2001

Chapter 5: Models
Current model lineup

Chapter 6: Manufacturing
Overview
Passenger car plants
Passesnger car joint ventures
Projects

Chapter 7: Sales
Latest results
Full year 2003
Full year 2002
Full year 2001

Appendix
Global segment comparison


For more information, please visit:http://www.bharatbook.com/detail.asp?id=7585

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