Airnet Mobile Launches Juice Up, An Audio Video Streaming Application In Bangladesh

AirNet Mobile Ltd., Bangladesh in partnership with AirChord TeleVentures, announced the launch of JuiceUp, a mobicast (mobile + broadcast) application for the first time in Bangladesh.
By: Airchord TeleVentures Ltd.
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* New Delhi - Delhi - India


Your mobile is your juke box playing music from across the world

New Delhi, August 2, 2007 – AirNet Mobile Ltd., Bangladesh in partnership with AirChord TeleVentures, announced the launch of JuiceUp, a mobicast (mobile + broadcast) application for the first time in Bangladesh. JuiceUp is an exciting and innovative mobile application which enables a savvy generation of users to access audio-video feeds over GPRS/data connection. The application also allows the user to stream and broadcast self-generated content to anyone on the mobile network.

Users can now tune into any radio channel, TV channel, Users channel that is streamed over the internet from their mobile phones. This application has been developed on a proprietary technology which allows high quality music broadcast over small data throughput. The application will allow the user to access numerous feeds from across the world, and gives them linguistic choice including audio feeds of various  languages such as Bengali, English, Russian, Hindi  etc.

The upload facility allows the users to upload content from their handsets using the client and GPRS connection or through the JuiceUp website. A P2P phenomenon was imminent in the mobile space and JuiceUp is an industry-first that allows user generated and branded content to be searched by all JuiceUp users. A user can locate the content generated by fellow users through search tags. At the moment the available content options fall far short of user appetite and JuiceUp comes as a welcome innovation. JuiceUp allows users to create their own jukebox and broadcast it as a channel which other users can subscribe to.

There are no copyright issues since JuiceUp does not allow content to be downloaded, including user generated content - it can only be streamed. To download the application and get the activation key, users need to sms JuiceUp to 2764. JuiceUp will be distributed in Bangladesh through various wireless operators and it can work on both CDMA and GSM handsets that are Java, Symbian, Windows, Palm or Brew compatible.

Commenting on the launch, Sabbir Akand, Managing Director, AirNet Mobile said, “At AirNet, we recognize that mobile is a very personal medium and it should fulfill end-users’ desire to stream in personal choice of audio-video content. To make this possible has been our driving motivation. JuiceUp fulfills the dream of mobile subscribers for easy access to every kind of existing content on the internet and also upload their own content for public broadcast.”

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AirChord Inc., USA, is the first multi-media platform to enable LIVE audio and video streaming on personal mobiles for audio-lifestyle communities. Globally, AirChord has designed, executed and managed effective music platforms connecting a partner's brand value with targeted communities. A versatile tool in a personalized environment for brands, content owners and network operators alike, AirChord is accessible across the highest number of handset models and is most compatible with multiple-service providers. For providing access to indigenous users, AirChord TeleVentures Ltd. was established in New Delhi in 2005 as a multi-media streaming company that converges mobile and web technologies.

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Location:New Delhi - Delhi - India
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