Response Analytics Expands Executive Team to Manage Market Demand

June 26, 2007 - PRLog -- Response Analytics, Inc., the leading provider of “next-generation” demand optimization solutions for the financial industry, announced today key additions to its leadership team.

“We are pleased to have attracted world-class software executives to lead our services, development, and marketing teams," said Brent Lippman, CEO of Response Analytics. "With industry analysts such as Tower Group predicting rapid adoption of optimization solutions into the financial services industry, we needed and got a strong, veteran leadership team to guide our growth.”

• Sandy Hanover (http://www.responseanalytics.com/management.html) will lead Response Analytics’ software implementation and business consulting activities as senior vice president of professional services & systems integrator support. With over 25 years of experience, most recently as vice president of consulting services for Khimetrics, Sandy brings a record of real-world consulting success to the optimization solutions market. While at Khimetrics, Sandy grew annual consulting revenues to over $10 million.

• Kevin Kaspszak, (http://www.responseanalytics.com/management.html) appointed to senior vice president, software development has over 16 years of software development and technology management experience. Kevin was director of product development at JDA Software. Most recently, he was an IT consultant and entrepreneur who started a successful online specialty retail company.

• Larry Negrich (http://www.responseanalytics.com/management.html) will spearhead go-to-market strategies and tactical execution for Response Analytics as vice president of marketing. A software industry veteran, Larry has led successful marketing, partner, inside sales, and business development teams for a number of growing and profitable software companies including EDS, Comshare, Retek, and JDA Software.

Response Analytics was founded by Lippman, Bill Miller, and Frank Bria and has received funding from RWI Ventures and Peninsula Equity Partners.

About Response Analytics
Response Analytics is the leading provider of next-generation demand optimization solutions for the financial industry.

Response Analytics solutions enable leading financial services companies to optimize all loan, fee-based services, and deposit demand drivers including price, promotion, retention, negotiation, and cross-selling. The results are more volume, more profit, and more valuable customer relationships.

Info@ResponseAnalytics.com or 480.429.4480 x103

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About Response Analytics
Response Analytics is the leading provider of next-generation demand optimization solutions for the financial industry.

Response Analytics solutions enable leading financial services companies to optimize all loan, fee-based services, and deposit demand drivers including price, promotion, retention, negotiation, and cross-selling. The results are more volume, more profit, and more valuable customer relationships.

Info@ResponseAnalytics.com or 480.429.4480 x103 or www.ResponseAnalytics.com

Website: www.responseanalytics.com