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Follow on Google News | Donna Preiss to Speak at Upcoming NAA Conference in Las VegasFounder and CEO of The Preiss Company to speak on the important role hospitality plays in the student housing industry
By: Amy Barger, The Preiss Company The 2007 NAA Education Conference & Exposition is the largest national show in the multifamily housing industry. Attendees will get the opportunity to visit more than 700 companies who will showcase their latest products and services, as well as participate in one of eight focused education tracks featuring more than 50 education sessions discussing professional development, leadership, human resources, technology, specialty housing, small/independent owner, maintenance, and marketing. Preiss’ presentation is entitled “Cruise With A Winner” and was inspired by a recent European cruise with her family. “I was amazed at the many similarities between cruises and all-inclusive resorts and student housing,” explains Preiss. “I know it seems like an odd correlation, but the success of a business in the student housing industry, just like the cruise industry, is made or broken by its ability to successfully meet the wants and needs of their clientele. Promising and delivering an exceptional customer experience is key to ensuring retention and repeat business.” So how do cruises and student housing compare? Preiss offers up a few similarities: · Rent is charged by the bed, not the room. · Activities are planned for every waking moment. · More attention is focused on grand common areas and less to state rooms. · Plenty of activities are centered around the pool. · Very high staff to guest ratio. · Check- Preiss says that comparing the hospitality industry to the student housing industry is an idea that will resonate with presentation attendees. “Everyone can relate to either a positive or negative experience they’ve had with a company in the hospitality industry,” says Preiss. “Whether it’s a trip on a cruise ship, a stay at a hotel, or a visit to a theme park, making the customer feel special is the key to success. No one epitomizes this better than Disney. If a student knows that they’re going to receive a Disney-like experience at your property, they’ll come back next year. More importantly, they’ll tell their friends.” # # # About The Preiss Company The Preiss Company was founded in 1987 by Donna Preiss with a mission of maximizing real estate investor returns by helping in all aspects of real estate investment. This includes the selection, purchase, sale, exchange, and management of property. The Preiss Company has formed more than 50 partnerships, has been the developer or co-developer of over 20 projects in North Carolina, South Carolina and Texas. Website: www.tpco.com End
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