The BlackBerry Curve Gives Indian Consumers a Well-Rounded Choice

June 22, 2007 - PRLog -- Smallest and Lightest Full QWERTY BlackBerry Smartphone Features Enhanced Consumer-Friendly Multimedia Capabilities with Powerful Communications Experience in an Elegant Design

• Comes with 2 megapixel camera, a powerful media player,  new desktop media manager software and vivid display
• Incorporates spell checker software for the first time on a BlackBerry handset
• Advanced phone features for enhanced voice communications
• Signature email and messaging capabilities delivered in conjunction with BlackBerry Internet Service and BlackBerry Enterprise Server
• Broad range of third-party business and personal applications available

Mumbai, June 22, 2007 - Research In Motion (RIM) (Nasdaq- RIMM; TSX: RIM) today introduced the BlackBerry® Curve™ smartphone in India. The smallest and lightest full QWERTY BlackBerry smartphone, the BlackBerry Curve measures just 107 mm x 60 mm x 15.5 mm, and weights only 111grams. With its smooth edges, chrome highlights, large display, easy-to-use keyboard and intuitive trackball navigation system, this powerful new smartphone makes it easy for users to stay connected to the people and information that matter most.  The BlackBerry Curve is scheduled to be available from Airtel and Hutch in late June.

“The BlackBerry Curve combines consumer-friendly multimedia capabilities with the industry's leading email and messaging experience in an elegant new smartphone design,” said Norm Lo, Vice President of Asia Pacific at Research In Motion. “The BlackBerry Curve appeals to business professionals and consumers alike with its unique design, full QWERTY keyboard, robust email, full-featured phone, high-performance Web browsing support, and powerful entertainment capabilities.”

MULTIMEDIA TO GO

The BlackBerry Curve comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. The camera can capture images in up to three picture quality and size resolutions that can be shared easily by email, MMS or BlackBerry® Messenger and transferred over Bluetooth® or USB cable. Photos can also be immediately set as a unique caller ID or Home Screen image.

The audio system is crisp and clear, playing music and videos through the handset's integrated speaker or through the 3.5 mm stereo jack. The Bluetooth stereo audio profile (A2DP/AVRCP) is supported, and dedicated volume controls are conveniently located on the side of the handset.

A powerful new desktop media manager is included with the BlackBerry Curve. The Roxio® Media Manager for BlackBerry®, which was developed with Sonic® and based on the award-winning Roxio Easy Media Creator® 9, introduces a new level of simplicity, allowing users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create playlists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.  

The desktop media manager includes Roxio Photosuite® 9 LE, a comprehensive tool that makes it easy to edit pictures and create photo albums. With PhotoSuite, pictures can be cropped, rotated and straightened, and flaws can be fixed by removing redeye or changing the brightness, contrast and saturation levels. Pictures can even be enhanced with color filters and special effects.

The media player on the BlackBerry Curve has also been refined, allowing users to search for music by simply typing the title, genre, artist or album name. Videos can also be played in full screen mode.

SMOOTH DESIGN & EASY TO USE

The BlackBerry Curve features a liquid silver finish, chrome highlights, smooth edges and soft curves. It is a full-featured smartphone with a full QWERTY keyboard and large display and yet it boasts an impressively small and lightweight design. The ultra-bright 320x240 display brings images and video to life and includes RIM's light sensing technology that automatically adjusts backlighting levels for indoor, outdoor and dark environments. The handset also features RIM's innovative trackball navigation system that makes scrolling and selecting fast and easy.

MORE STORAGE FOR YOUR TUNES, FLICKS AND PICS

For added storage of music, videos and pictures, the BlackBerry Curve comes with a microSD expansion slot. It supports up to 2GB cards that are available today and will automatically support 4GB cards when they are available.

BRING THE WEB WITH YOU

The BlackBerry Curve features a high-performance browser that can download and display HTML web pages quickly and efficiently. Users can bookmark their favorite sites and set up RSS feeds to stay connected to the news and information that matters most during their day. The highly responsive browser, large and vivid screen and super-easy trackball navigation provides an exceptional mobile experience.

FULL FEATURED PHONE

The BlackBerry Curve offers many convenient phone features including Speaker Independent Voice Recognition (SIVR) for Voice Activated Dialing (VAD), Bluetooth 2.0 support for hands-free use with headsets, car kits and Bluetooth peripherals, quad-band operation for global roaming*, dedicated 'send', 'end', and 'mute' keys, smart dialing, speed dialing, conference calling, call forwarding, noise cancellation technology to offset background noise, a low-distortion speakerphone for clearer hands-free conversations and support for polyphonic, mp3 and MIDI ring tones.

INDUSTRY LEADING EMAIL & MESSAGING

The BlackBerry Curve delivers all the renowned BlackBerry email and messaging capabilities and even features a new integrated spell checker with a user-customizable dictionary to help maintain spelling accuracy on the go. The BlackBerry Curve is supported on BlackBerry® Internet Service, giving users access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry® Enterprise Server, enabling advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments.

For customers, wireless access to email is only the beginning of the BlackBerry platform’s capability. A large and growing ecosystem of independent software vendors (ISVs) have developed a variety of applications for BlackBerry smartphones in areas including entertainment, games, ringtones and personalisation. In addition, for corporate customers with the BlackBerry Enterprise Server, mobile business solutions are available for sales force automation, field service automation, network and systems management and much more.

For more information please visit: www.BlackBerryCurve.com.

* Check with service provider for roaming services.

Media Contact
Kanika Nanda
Digiqom for RIM
+91 9871710869
kanika.n@digiqom.com

# # #

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards. For more information, visit www.rim.com or www.blackberry.com.

Website: digiqom.com/press/press.htm