Financial Systems Industry Veteran Joins Response Analytics, Inc.

June 5, 2007 - PRLog -- SCOTTSDALE, Ariz.--Response Analytics, Inc., (http://www.ResponseAnalytics.com) the leading provider of “next-generation” demand optimization solutions for the financial industry, announced today the appointment of Rahul Gupta, Group President, Payments and Industry Products with Fiserv, Inc.(http://www.fiserv.com) , to its board of directors.

“Rahul brings a unique perspective and skill set to our board,” said Response Analytics’ Chief Executive Officer Brent Lippman. “His extensive experience and knowledge of the financial industry will be of great benefit to Response Analytics. With demand and price optimization solutions gaining momentum in the financial industry, experienced leadership is invaluable. Gupta joins directors Donald A. Lucas of RWI Ventures, Brian Smith of Peninsula Equity Partners, and company CEO and Chairman of the Board, Brent Lippman.”

Gupta has a broad background in financial services and payment industries. Mr. Gupta is currently leading the Fiserv Payments and Industry Products Group with oversight for various payments businesses, risk management solutions and industry products.

Prior to Fiserv, Gupta led eFunds, as President, U.S. Operations. Additionally he has more than 20 years of experience in financial technology management with firms such as PriceWaterhouse Management Consultants, Fidelity Investments and i2 Technologies.

About Fiserv

Fiserv, Inc. , a Fortune 500 company, provides information management systems and services to the financial and insurance industries. Leading services include transaction processing, outsourcing, business process outsourcing (BPO), software and systems solutions. The company serves more than 18,000 clients worldwide and is the leading provider of core processing solutions for U.S. banks, credit unions and thrifts. Fiserv was ranked the largest provider of information technology services to the financial services industry worldwide in the 2004, 2005 and 2006 FinTech 100 surveys. Headquartered in Brookfield, Wis., Fiserv reported more than $4.5 billion in total revenue for 2006. For more information, please visit www.fiserv.com.

About Response Analytics - http://www.ResponseAnalytics.com

Response Analytics is the leading provider of next-generation demand optimization solutions for financial services companies. The Response Analytics solution is the enabling technology for demand-driven organizations — where predictive modeling of customer response to product strategies merges with advanced optimization analytics. The Response Analytics solutions enable leading financial services companies to optimize all loan, fee-based services, and deposit demand drivers including price, promotion, retention, negotiation, and cross-selling. The results are more volume, more profit, and more valuable customer relationships.

Visit www.ResponseAnalytics.com, email info@responseanalytics.com or call 480.429.4480 x103 for more information.

Media Contact:
Response Analytics, Inc.
Larry Negrich
Vice President, Global Marketing
480-429-4480 x103
Larry.Negrich@ResponseAnalytics.com
http://www.ResponseAnalytics.com

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Response Analytics, Inc. is the leading provider of next-generation demand optimization solutions for financial services companies. The Response Analytics solutions enable leading financial services companies to optimize all loan, fee-based services, and deposit demand drivers including price, promotion, retention, negotiation, and cross-selling. The results are more volume, more profit, and more valuable customer relationships. info@ResponseAnalytics.com - www.ResponseAnalytics.com

Website: www.responseanalytics.com